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Social impact trends — 2022 in rewind

December 14, 2022 Leave a Comment

Each year, we make social impact predictions for the year ahead based on our cause partnership expertise. 2022 brought more big shifts in cause partnerships. Let’s take a look back at how well our predictions held up.

Filed Under: News Tagged With: Cause Marketing Trends, CSR, DEI, JEDI campaigns, Social Impact

Best practices to boost end-of-year cause campaign results

November 17, 2022 Leave a Comment

The end-of-year giving season is upon us, spanning Thanksgiving to Giving Tuesday to New Year’s Day. The giving season is connected to holiday shopping, which will be worth $807 billion this year, with many shoppers ready and willing to donate to causes they care about.  

A great cause partnership can help nonprofits leverage this time to expand awareness of their cause and elevate their year-end fundraising. It’s also a great opportunity for corporate partners to increase brand awareness and strengthen customer loyalty. While implementing new ideas, it’s important to keep best practices in mind to ensure your campaign’s success.  

Check out a few of our best practices below and let us know how you put them to work this year. 

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Marketing Trends, End-of-Year Giving, Holiday Cause Campaigns, Retail partnerships, Social Impact Trends

Top 5 Social Impact Predictions for 2021

January 12, 2021 Leave a Comment

As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.

Filed Under: News Tagged With: Cause Industry, Cause Marketing Campaigns, Cause Marketing Trends, Employee Engagement, Social Impact Trends, Sustainability

CAUSE PARTNERSHIP: 5 LESSONS LEARNED IN 2020

December 8, 2020 Leave a Comment

In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.

Filed Under: News Tagged With: Cause Marketing Trends, Cause Partnership, CSR, Employee Engagement, Social Impact

2019 Social Impact Rewind: Insights & Trends

December 17, 2019 Leave a Comment

As the year draws to a close, here are seven Social Impact trends in CSR that defined 2019 and what’s driving them.

Filed Under: News Tagged With: Brands Taking Stands, Cause Marketing Trends, CSR, Social Impact Trends, Trends

Dig Deeper

Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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