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The case for AI in cause marketing

July 11, 2023 Leave a Comment

By: Ashley Byars

 

Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study.

In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier:

  • Identifying potential partners
  • Drafting proposals
  • Managing communication
  • Analyzing outcomes

Even though AI may seem intimidating, think back to your experience of first signing up for social media and how easy it was once you got your footing. You can dip a toe into AI with these popular tools.

Keep in mind that ChatGPT may store and use your information for machine learning, so be cautious about giving it any proprietary (versus already publicly available) information.

 

Chatbots and virtual assistants

AI-powered chatbots and virtual assistants like OpenAI’s GPT-4, often referred to as ChatGPT, can automate and enhance client service. They understand human language, learn from previous interactions and provide responses in natural language.

  • Automate email and social media responses: Use ChatGPT to provide instant, thoughtful responses to potential partners or donors, even when you’re busy or out of the office. This improves efficiency and ensures consistent and timely communication.
  • Draft proposals and reports: Provide some key points to ChatGPT, and it will generate a comprehensive, well-structured draft document.

Predictive analytics tools

Predictive analytics tools use machine learning algorithms to predict future outcomes based on historical data. These tools can be immensely helpful in identifying potential partners and forecasting the success of a partnership. Two predictive analytics tools to explore are IBM SPSS Modeler and RapidMiner.

  • Identify potential partners: By feeding past partnership data into these tools, you can predict which organizations might be interested in partnering with your cause. This can help you focus your efforts and increase your success rate. Consider “masking,” or removing all identifying information, that ChatGPT could share.
  • Forecast partnership outcomes: By analyzing the outcomes of past partnerships, predictive analytics tools can forecast the potential success of future partnerships, helping you make informed decisions.

Social listening tools

AI-powered social listening tools monitor digital conversations to understand what people are saying about your cause and potential partners. Tools like Brandwatch and Hootsuite Insights analyze the data from social media platforms, blogs and news sites to gather insights about public sentiment, trending topics and potential issues.

  • Assess public sentiment: Before engaging in a partnership, use social listening tools to understand public sentiment about your potential partner and uncover any warning signs that could affect the success of the partnership.
  • Identify trending topics: By keeping tabs on what’s trending in your sector, you can find opportunities for new partnerships or adjust your strategies for existing ones.

The future of AI in cause partnerships

The AI landscape is continuously evolving, with new tools, applications and privacy considerations emerging all the time. As a cause partnership professional, staying up to date can help you leverage AI tools more effectively.

Remember, while AI can be invaluable in enhancing your work, it’s not a silver bullet. It should complement, not replace, the important human aspects of building genuine relationships and demonstrating empathy. These are elements that AI in its current form can’t replace.

 

 

As technology evolves, For Momentum stays in step to help nonprofits use it to their advantage. Reach out anytime to learn more about our services and solutions.

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Filed Under: News Tagged With: AI, Cause Partnerships, CSR, Nonprofit Technology, Nonprofits, Prospecting

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