Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes
Before you meet with a potential corporate partner, it is essential to do your research. Review the prospect’s mission and values to tailor your pitch to their interests and needs. It will demonstrate to the prospect that you have taken the time to learn about their organization and are genuine in your interest in building a mutually beneficial partnership.
Attracting new corporate partners is a time-consuming process that requires a thoughtful, strategic approach. First, nonprofit organizations need to invest in developing a compelling partnership narrative and partner value proposition. Prospect identification and outreach can be an exciting and rewarding part of your development work. Making partnership connections is our specialty, and we’re sharing lessons learned in our three-part series, Landing Corporate Partners. In this first installment, we’ll walk you through our best practices.