Before you meet with a potential corporate partner, it is essential to do your research. Review the prospect’s mission and values to tailor your pitch to their interests and needs. It will demonstrate to the prospect that you have taken the time to learn about their organization and are genuine in your interest in building a mutually beneficial partnership.
Landing Corporate Partners Part 1: Prospect identification
Attracting new corporate partners is a time-consuming process that requires a thoughtful, strategic approach. First, nonprofit organizations need to invest in developing a compelling partnership narrative and partner value proposition. Prospect identification and outreach can be an exciting and rewarding part of your development work. Making partnership connections is our specialty, and we’re sharing lessons learned in our three-part series, Landing Corporate Partners. In this first installment, we’ll walk you through our best practices.