Back-to-School Campaigns: Purchase with a Purpose

By: Giana Humphrey

According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.

Here’s a look at some of the back-to-school cause campaigns taking place this summer:

Stage Partners with No Kid Hungry to Fuel Kid’s Futures. Guests can support No Kid Hungry in July by purchasing food-themed lunch totes, water bottles and drawstring packs that feature unique characters and fun sayings. Stage stores will donate 50% of the retail sales of each item sold to No Kid Hungry, which will help provide meals to children in need. Stage will also donate a dollar for each social media post mentioning #fuelkidsfutures.

 

Retailers Partner with BCGA for its 2019 Back2School campaign. The support of more than a dozen retailers across the nation will enable young people to have opportunities and experiences at Boys & Girls Clubs to help them meet their full potential. Here are some highlights:

• Gap receive an extra 10% off your purchase when you donate a backpack, school supplies or make a monetary contribution from July 21-August 31.
• Old Navy donate $5 or more from August 1-14 and receive $5 off $35 next purchase. Introducing a limited edition ONward! Graphic Tee Capsule designed by Boys & Girls Club kids and Old Navy is donating $50,000 in honor of the collection.
• Finish Line Youth Foundation make a donation at checkout from July 27- Sept. 2 to help local Boys & Girls Club kids in their community prepare for the new school year.
• Michaels from August 4-31 purchase select school supplies that will be donated to the local Boys & Girls Club in that community.
• Coca-Cola and Family Dollar purchase select Coca-Cola products at Family Dollar stores, and 10% of purchases, up to $1 million will be donated. From July 25 through August 28, support BCGA at Family Dollar by donating $1, $2 or $3 at store registers.
• Chuck E. Cheese purchase a collectible cup through September 29 with a portion of the proceeds supporting Great Futures.
• Kids Foot Locker customers can donate $1, $3, $5 or $10 at check-out from July 21-September 7.

Reebok and Bok Buy One, Give One campaign. Purchases made in the kids’ department from July 22-July 31 on Reebok.com will benefit children in need. Reebok will donate a pair of sneakers for every pair purchased to a child in a low-income school that is participating in the BOKS physical activity program, up to 5,000 pairs of sneakers.

 

Horizon Organic teams up with Big Brothers Big Sisters for the upcoming back-to-school season to launch #HorizonConfiDANCE Campaign. For every dance shared on Facebook or Instagram using #HorizonConfiDANCE by September 30, Horizon will donate $5 to Big Brothers Big Sisters of America, up to $200,000. Horizon has teamed up with former Dancing with the Stars co-host Brooke Burke and New York Giants Wide Receiver Sterling Shepard who will drive awareness on their social media channels.