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How back-to-school shopping trends shift campaigns: Part II

August 25, 2021 Leave a Comment

In Part 1 of our blog series, we shared a few general marketplace trends influencing this year’s back-to-school cause marketing campaigns. These include back-to-school shoppers staying online and partnerships that address the affordability gap for consumers and teachers. Next, we explore how five organizations are excelling at staying on trend with preferences and needs.

Filed Under: News Tagged With: back-to-school, Cause Partnerships, CSR, Social Impact

How back-to-school shopping trends shift campaigns: Part I

August 4, 2021 Leave a Comment

With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.

Filed Under: News Tagged With: B2S, back-to-school, cause-marketing, marketing trends, Social Impact

Back-to-School 2020: Brands Using Social Good to Meet the Moment

September 23, 2020 Leave a Comment

As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.

Filed Under: News Tagged With: back-to-school, Brands Taking Stands, Cause Campaigns, Cause Partnerships, Social Impact

Back-to-School Campaigns: Purchase with a Purpose

August 7, 2019 Leave a Comment

According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:

Filed Under: News Tagged With: back-to-school, Cause Marketing Campaigns, Cause Partnerships, purposemarketing, Social Impact

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For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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