The research is designed to help nonprofit professionals answer board, staff and other stakeholder questions about the amount of time involved in securing corporate partnerships.
Five Standout Mother’s Day Cause Campaigns
From pink ribbons to orange roses, these five Mother’s Day cause campaigns illustrated how companies and nonprofits are bringing great things to life through the power of storytelling and partnership.
Brains Before Brawn: The T-Rex’s Guide to Growing Your Cause Marketing
As a quasi cause marketing scientist, I know for sure that you’ll never grow a T-Rex-sized cause marketing program with a pea brain. You need a big brain. Here’s how to grow one.
Businesses Boost Trust with Cause
Recently updated research helps us connect the dots between consumer trust and cause. For their 2016 Trust Barometer, Edelman asked more than 33,000 people worldwide how much they trusted four institutions: non-governmental organizations (NGOs), businesses, media outlets and government agencies. Trust in all these institutions seems to have rebounded from the Great Recession of 2008. One explanation for the increase in trust, especially for businesses, is the goodwill generated by their association with cause.
Three Brands Using Cause-Related Content to Do Good and Well
A growing area of cause marketing is cause-related content–brands creating content marketing programs that are a win for the cause and for the brand. Here are three examples of brands that are doing good and well with cause-related content.
Happy 5th Blogiversary: Social Media Then and Now
This year marks the fifth anniversary–also known as the blogiversary–of this blog. To celebrate, we’re taking a look back at some of our first posts on the Cause Marketing Focus blog, to offer some perspective on what’s changed in the last five years in the world of cause marketing and CSR.
For Momentum Is Hiring: Account Executive
Rapidly growing national cause marketing agency For Momentum seeks a smart, multi-skilled account executive to play a key role on a variety of client accounts.
What Companies Should Consider When Vetting Nonprofit Partners
While no one can predict the future, companies must do their due diligence before entering into a corporate partnership. Below are some elements of the process we use when helping our corporate clients with researching and vetting nonprofit partners.
3 Lessons Cause Marketers Can Learn from the New, Nude-Less Playboy
As a cause marketer, I know you don’t rely on nude pictures in your work. But like Playboy you’ve been doing some things for too long and hurting your success. Here are three things you need to stop doing to ensure that, like the new nude-less Playboy, you never lose your edge.
Cause Marketing Summit 2016
Join more than 200 of your cause marketing colleagues who will be learning and connecting around purpose-driven marketing in NYC. […]
