MARCH 1 – MARCH 14, 2012 EDITION A compilation of current cause marketing resources, information and expertise sourced on Twitter […]
JWT Report: 10 Trends for 2012/100 Things to Watch – Hint: Shared Responsibility!!!
JWT 100 Things to Watch in 2012, the 7th annual year-end forecast, is the result of quantitative, qualitative and desk […]
FREE! Cause Marketing Tools & Fundraising Services for Non-Profits – Part 1
Betcha that got your attention. Last month my colleague, Trisha Stezzi, wrote about ways to connect with businesses who offer […]
Cause Marketing Wears Red
Fact: Cardiovascular disease is the #1 killer among all Americans. And more women die of heart disease than all forms […]
For Momentum twINFO: February 2 – February 15, 2012
FEBRUARY 2 – FEBRUARY 15, 2012 EDITION A compilation of current cause marketing resources, information and expertise sourced on Twitter […]
Cause Marketing, How Do I Love Thee? Let Me Count the Ways
Valentine’s Day is today and here are three cause marketing programs I love on this special day! FRIENDLY’S CONE’S FOR […]
Cause Marketing Trends to Watch in 2012
Lately, I’ve heard a curious statement expressed a couple different ways by some of my colleagues…in essence, they were surprised […]
And the Winner Is: Pinterest for Cause Marketing
There are two great reasons to use the virtual pin board Pinterest for cause marketing: Pinterest is growing like crazy! […]
Business Case for Product Philanthropy: ROI & Cost-Benefit Analysis
“The Business Case for Product Philanthropy,” a 63-page report published Indiana University School of Public and Environmental Affairs “evaluates the […]
For Momentum twINFO 2011 Resource Compilation
When I started writing twINFO last June the idea was to create an internal resource to keep myself and my […]
