By: Mollye Rhea
For the past two years, For Momentum has been honored to sponsor the Best of the Best Halo award. This year’s winner was presented at the annual Engage For Good (EFG) conference which took place virtually May 25–27, 2021. From over 100 applications, judges selected an inspiring high-impact partnership, Leveraging AI To Save Young LGBTQ Lives: The Trevor Project and Google, as the overall winner of the Best of the Best Halo award. I was honored to present the award to representatives of the partnership who were integral to this collaboration which aligned cause and corporate goals so successfully:
- Shira Kogan, Director of Corporate Development, The Trevor Project
- Jen Carter, Head of Tech & Volunteering, Google.org
The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth.
Google provided technology to help The Trevor Project instantly analyze crisis texts and chats from LGBTQ youth in order to triage those at the highest risk of suicide. With AI technology, The Trevor Project was able to serve three times more imminent risk youths than they were before. What’s more, the partnership transformed the technology department at The Trevor Project, growing it from one resource to more than 20 and integrating the latest technologies into all aspects of programs.
Google benefited from the partnership through deep employee engagement and positive sentiment. They also came away with a robust case study they could use to attract more nonprofit collaborations and high-profile press on the uniquely Google impact of the partnership.
You’ll have a chance to learn more about this incredible cause partnership in an upcoming Webinar hosted by EFG and sponsored by For Momentum. It’s free to attend, but space is limited. Register now.
The Bar Is High for Halo Awards
The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing campaigns. They focus on partnerships that bring brand purpose and social impact together to help build a better world with the bottom line in mind. 2021 award recipients included:
- Paypal: Golden Halo Award in the business category
- CARE: Golden Halo Award in the nonprofit category
- Meet all The 2021 Halo Award Winners
What Best of the Best Is All About
The Best of the Best Halo Award recipients are selected by EFG Halo judges. The Best of the Best recognizes a campaign as the most successful in demonstrating best practices in social impact engagement. Criteria for Best of the Best include:
- Cause/corporate partnership that demonstrates an authentic, long-term commitment to mission impact
- Active participation by all partners and partner stakeholders
- Activation across multiple channels
- Significant resources generated for the nonprofit
The Best of the Best criteria are grounded in For Momentum’s extensive original research into what makes for a Best in Class Cause Campaign. Every year, we survey dozens of partnership experts at top organizations across the U.S. about best practices and timely issues of critical importance to cause partnerships and campaigns. We provide this precise, benchmark reporting to social impact professionals at no cost to help them make important partnership and campaign decisions.
What do you think makes for an award-winning campaign? We’d love to see your thoughts in the comments and feel free to contact us to share ideas.