By: Ashley Byars
For over a decade, For Momentum has been at the forefront of understanding the evolving landscape of corporate-nonprofit partnerships. This year, our latest research report takes on even greater significance as we explore how the social impact sector is navigating an era defined by uncertainty and rapid policy shifts.
We’ve witnessed firsthand how these pressures are compelling both companies and nonprofits to adapt with remarkable speed. Our new report, The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations, delves deep into the perspective of seasoned corporate partnership professionals.
This isn’t just another report outlining trends; it’s a vital snapshot of a sector in motion. We’ve analyzed:
- The most frequent types of partnership engagements
- Decreasing influence of DEI on corporate collaborations
- Crucial corporate roles driving cause work
- Causes capturing corporate attention
- Key factors in nonprofit partner selection
- Typical activation timelines
- A look into the future of corporate giving
Download the New Report for Up-to-the-Minute Partnership Insights
The Future of Corporate Giving: Our report includes a forward-looking analysis of the corporate giving outlook, considering the ongoing economic and social landscape. This future casting can help you anticipate challenges and opportunities on the horizon.
Corporate Roles in Partnership: Who within corporations is leading the charge developing and managing vital cause partnerships? Our research indicates that there are an average of eight key departments involved in successful collaborations. Understanding the corporate roles can help nonprofits better navigate them and identify the right points of contact.
Top Causes for Corporate Support: Identifying the causes that are currently resonating most strongly with corporations can help nonprofits better understand how to pitch themselves to companies. Our report reveals the philanthropic priorities of companies today, offering valuable information for nonprofits seeking alignment with corporate giving strategies. This knowledge can help nonprofits tailor their outreach and demonstrate their relevance to corporate social impact priorities.
The Rising Tide of the Community: The needs of the community have replaced employees as the top audience companies consider when choosing a new nonprofit partner. What’s more, 85% of companies rate community and social responsibility as a top benefit they are seeking from partnerships with nonprofits. Our report examines how community and local initiatives are driving new priorities and shaping the very fabric of corporate social responsibility.
Factors in Choosing Nonprofit Partners: We share key factors that influence what criteria companies use most when selecting their nonprofit partners. These include crucial insights for nonprofits looking to build compelling cases for partnership. We highlight what truly matters to corporations, including impact, transparency, innovation and community engagement capabilities.
Activation Timelines: How long does it usually take for partnerships to move from initial discussions to tangible action? Understanding timelines is crucial for managing expectations and planning effectively. Our report provides benchmarks for activation timelines, helping both companies and nonprofits streamline their processes.
We invite you to explore our findings in detail. Understanding the shifts happening in our sector is the first step toward positioning your nonprofit to thrive in the new partnership era.
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