…as staffing challenges, creating a collaborative culture and securing commitments. Mollye will facilitate a frank, private discussion of common challenges and new ideas with industry thought leaders. American Marketing Association…
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Cause Marketing – A Decade of Growth for Strategic Partnerships
…153 million people. Studies show that when utilized to support fundraising events, Twitter can result in 10x more money raised online. Social media darling Pinterest is coming into its own…
FREE! Cause Marketing Tools & Fundraising Services for Non-Profits – Part 1
…March 23rd, and should be sent to: Annette I. Minkalis Executive Vice President WestGlen Communications, Inc. 1430 Broadway, 9th Floor New York, NY 10018 212-704-9140 aminkalis@westglen.com 2. Causecast is a…
4 Tips to Avoid Cause Marketing Backlash
…authenticity showcases how your company demonstrates the inherent value in a cause or social responsibility program. BE TRANSPARENT. Given the explosion of cause marketing product tie-ins in the last few…
Forget LinkedIn: The Best Cause Marketing Prospects are on Twitter
…made a point to retweet (or RT) some of her content to my followers. I commented to her on all the traveling she does. Once or twice I commented on…
QVC Adds Pinterest Cause Marketing Campaign to Annual Fundraiser: Super Saturday
…and QVC.com from 2-4:00pm on “Super Saturday” – Saturday, July 28th AND there is a Pinterest fundraising/marketing component. There are 30+ fashion industry corporate sponsors participating at various levels. High…
U By Kotex*: Great Social Change Cause Campaign, Period.
…lead to the positioning of the U by Kotex brand as the enabler of an enlightened approach to vaginal care – a complete 180 degree change from all of the…
Secrets to Cause Marketing Sales Success (3rd Post in Series)
…vital information. So, assuming you have completed the discussions above, you have now arrived at the crucial first step in the closing process – the set up. Take a deep…
Is Social Media in YOUR Cause Marketing Arsenal?
…LinkedIn, blogs, mobile devices, etc.) and show no sign of letting up any time soon. The popularity of this new, convenient communication medium, combined with its ease of use and…
Alison Law
…and B2B experience as owner of her own communications consultancy, Alison Law Communications, where the client roster also included authors and book publicity firms, public relations and advertising agencies, government…