HSUS invited For Momentum to provide strategic counsel and guidance to support the development and execution of a new cause marketing campaign with the goal of expanding HSUS corporate partnerships. The resulting More Than a Pet campaign focused on addressing inequities in pet ownership and giving everyone a fair chance at animal companionship while bringing in new corporate supporters.
Key Research Findings—Next Level Partnerships| Part III
We hope you’ve been enjoying our series of blogs highlighting key research findings from our 2022 report, Next Level Partnerships: A Corporate Perspective. In Part I, we shared insights into what corporations are looking for from nonprofit partners. In Part II, we looked at how corporations make partnership decisions. In this third and final installment, we zero in on factors that influence the selection of nonprofit partners and what makes the partnerships successful.
Best in Class Cause Marketing Activations
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
