As companies evaluate their giving programs to have greater impact and employee engagement, they are asking for more customized campaigns and tools from nonprofits. This can be challenging for children’s hospitals, who must evolve to meet corporate expectations. However, every challenge presents an opportunity; it just takes a bit of creativity. Below are two fresh campaigns that debuted last week, kicking off the holiday giving season.
But wait, there’s more. Look inside our Trends Snapshot:Corporate Giving & Children’s Hospitals for more ways that children’s hospitals can tap into corporate networks to expand their fundraising efforts all year long.
Create workplace giving campaigns around existing events such as #GivingTuesday.
Reinvent local cause marketing campaigns.
Kohl’s just announced an $800,000 gift to kick off its new Mission: Healthy Kids program, in partnership with the Children’s Hospital of Wisconsin. This new two-year statewide initiative is aimed at raising awareness about healthy eating and active living. Funding for the gift comes from Kohl’s ongoing Kohl’s Cares merchandise, which raises money by selling $5 books and toys. So far, it’s generated over $317 million through this merchandise program, and donated more than $90 million to charitable initiatives in the metro-Milwaukee area since 2000.