We’ve tracked corporate partnership trends for more than a decade and over the last year, we’ve seen that stakeholders have higher expectations of companies and their cause platforms across the board. Let’s dive into key learnings, including how corporate partnership decision makers are reacting to increased pressures and the motivations behind their decision making.
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.
Who doesn’t love HoneyBaked Ham? In addition to serving up delicious food, philanthropy takes a top spot on the company’s menu. As Chief Marketing Officer of HoneyBaked Ham, Jo Ann Herold champions the brand and its CSR efforts.
Kabbage announced in early March that in addition to the ban on financing gun sellers, the executive team would support their employees walking out, and make a donation to the Marjory Stoneman Douglas Victims’ Fund.
As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?
In order to get a better picture into what might happen in corporate philanthropy trends in 2018, what better way to find out then to ask a few of the experts? As an Atlanta-based company, we asked some of our neighboring companies with incredible CSR programs and experience for their foresight into the trends that will evolve this year. We asked each expert to “look into your crystal ball, what will be the biggest corporate philanthropy trend in 2018?”
There are five resolutions CSR professionals can review to determine the health of their CSR programs and refresh them where necessary:
Look inside our Trends Snapshot:Corporate Giving & Children’s Hospitals for more ways that children’s hospitals can tap into corporate networks to expand their fundraising efforts all year long.