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Back-to-school, back to cause: campaigns at the head of the class

July 25, 2023 Leave a Comment

By: Allison Basco 

Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.

Register round-up 

Retailers are giving customers the opportunity to round up their purchases to the nearest dollar to help back-to-school causes. These micro-contributions are adding up to a meaningful impact.

Family Dollar and Boys & Girls Clubs of America

Family Dollar and Boys & Girls Clubs of America are partnering to empower Club youth to create positive change in their communities. Together with their associates, brand partners, and customers, Family Dollar is donating more than $1.3 million this year to empower Club youth to be changemakers. Customers can join in supporting Club youth by donating $1, $2 or $3 at the register from July 16 through September 4, 2023.

Skechers and AdoptAClassroom.org

Skechers has kicked off their third annual back-to-school register round up campaign to support AdoptAClassroom.org. Now through August 31, customers can round-up in-store purchases to help cover inclusive and adaptive learning tools and materials for students at high-risk schools.

 

Collection drives

Companies are bringing employees and communities together to collect school supplies, back-packs and other back-to-school essentials.

Freedom Mortgage and the United Service Organizations (USO)  

Freedom Mortgage is a leading Veterans Administration (VA) and Federal Housing Administration (FHA) lender in the United States. Their eleventh annual Rucksacks to Back Backpacks campaign drives K‒8 school supply donations for children of active-guard military, National Guard Members and Reservists. Supplies are distributed through nine USO locations across the country.

Dollar Tree and Operation Homefront

National nonprofit Operation Homefront is kicking off their 16th annual Back-to-School Brigade® program to support thousands of military families during a difficult time of the year. Our nation’s military families often face deployments, and the summer frequently brings relocations and the challenge of adjusting to new communities. Operation Homefront’s program reduces the financial burden of purchasing school supplies and provides local communities an opportunity to thank military families for all they do to protect the freedoms we, as Americans, enjoy daily.

 

Sponsorships and grants

Demonstrating Corporate Social Responsibility (CSR) is key for businesses this year. They’re funding nonprofit organizations, initiatives and events that align with their core values.

JCPenney and Alliance for a Healthier Generation

JCPenney has further shown its commitment to diverse families and accessible education this back-to-school season and beyond by partnering with Alliance for a Healthier Generation. JCPenney and the JCPenney Communities Foundation announced a $300,000 donation to support The Walking Classroom, a program of Alliance for a Healthier Generation to help students make strides in educational content and healthy habits.

AEG and 21 nonprofit organizations

AEG is the world’s leading sports and live entertainment company. It awards grants to nonprofit organizations that support K‒12 education, the arts and health and wellness in AEG communities. This year, $320,000 will be awarded across 21 nonprofits.

 

How are your campaigns going? If you’re looking for ideas, we’re here to help. Let’s connect.

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Filed Under: News Tagged With: B2S, back-to-school, Cause Campaigns, cause-marketing, Point-of-sale campaigns, Register campaigns

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