By: Allison Basco
Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.
Retailers are giving customers the opportunity to round up their purchases to the nearest dollar to help back-to-school causes. These micro-contributions are adding up to a meaningful impact.
Family Dollar and Boys & Girls Clubs of America
Family Dollar and Boys & Girls Clubs of America are partnering to empower Club youth to create positive change in their communities. Together with their associates, brand partners, and customers, Family Dollar is donating more than $1.3 million this year to empower Club youth to be changemakers. Customers can join in supporting Club youth by donating $1, $2 or $3 at the register from July 16 through September 4, 2023.
Skechers and AdoptAClassroom.org
Skechers has kicked off their third annual back-to-school register round up campaign to support AdoptAClassroom.org. Now through August 31, customers can round-up in-store purchases to help cover inclusive and adaptive learning tools and materials for students at high-risk schools.
Companies are bringing employees and communities together to collect school supplies, back-packs and other back-to-school essentials.
Freedom Mortgage and the United Service Organizations (USO)
Freedom Mortgage is a leading Veterans Administration (VA) and Federal Housing Administration (FHA) lender in the United States. Their eleventh annual Rucksacks to Back Backpacks campaign drives K‒8 school supply donations for children of active-guard military, National Guard Members and Reservists. Supplies are distributed through nine USO locations across the country.
Dollar Tree and Operation Homefront
National nonprofit Operation Homefront is kicking off their 16th annual Back-to-School Brigade® program to support thousands of military families during a difficult time of the year. Our nation’s military families often face deployments, and the summer frequently brings relocations and the challenge of adjusting to new communities. Operation Homefront’s program reduces the financial burden of purchasing school supplies and provides local communities an opportunity to thank military families for all they do to protect the freedoms we, as Americans, enjoy daily.
Sponsorships and grants
Demonstrating Corporate Social Responsibility (CSR) is key for businesses this year. They’re funding nonprofit organizations, initiatives and events that align with their core values.
JCPenney and Alliance for a Healthier Generation
JCPenney has further shown its commitment to diverse families and accessible education this back-to-school season and beyond by partnering with Alliance for a Healthier Generation. JCPenney and the JCPenney Communities Foundation announced a $300,000 donation to support The Walking Classroom, a program of Alliance for a Healthier Generation to help students make strides in educational content and healthy habits.
AEG and 21 nonprofit organizations
AEG is the world’s leading sports and live entertainment company. It awards grants to nonprofit organizations that support K‒12 education, the arts and health and wellness in AEG communities. This year, $320,000 will be awarded across 21 nonprofits.