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Back-to-School Cause Campaigns Making the Grade

August 26, 2024 Leave a Comment

This year’s back to school season is paralleled with growing consumer interest around the ethical and social responsibility of brands selling back-to-school merchandise. Below, we’ve broken down some of the most creative back-to-school campaigns making the grade from brands that are giving back and are actively incorporating corporate social responsibility (CSR) into their marketing strategies.

Filed Under: News Tagged With: B2S, Cause Campaigns, Companies with Purpose, CSR, Retail, Social Impact

Back-to-school, back to cause: campaigns at the head of the class

July 25, 2023 Leave a Comment

Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.

Filed Under: News Tagged With: B2S, back-to-school, Cause Campaigns, cause-marketing, Point-of-sale campaigns, Register campaigns

Back to school, back to cause campaigns

August 24, 2022 Leave a Comment

Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.

Take a look at some of the B2S campaigns we see getting it right this year.

Filed Under: News Tagged With: B2S, Cause Campaigns, cause-marketing, CSR, Social Impact

How back-to-school shopping trends shift campaigns: Part I

August 4, 2021 Leave a Comment

With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.

Filed Under: News Tagged With: B2S, back-to-school, cause-marketing, marketing trends, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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