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Back to school, back to cause campaigns

August 24, 2022 Leave a Comment

Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.

Take a look at some of the B2S campaigns we see getting it right this year.

Filed Under: News Tagged With: B2S, Cause Campaigns, cause-marketing, CSR, Social Impact

How back-to-school shopping trends shift campaigns: Part I

August 4, 2021 Leave a Comment

With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.

Filed Under: News Tagged With: B2S, back-to-school, cause-marketing, marketing trends, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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