By: Michele Egan
A cause marketing campaign is very different from traditional advertising. When a cause campaign is done right it can literally help change the world. That means there’s a lot riding on doing it well.
According to the IEG Sponsorship Report, cause sponsorship is predicted to reach $2.23 billion in 2019, a projected increase of 4.6% over 2018. So how do you ensure your cause campaign gets the attention it deserves?
Your cause marketing strategy should include a visual identity that breaks through the clutter. The most memorable cause partnerships have a unique look that sets them apart and forges an emotional connection.
Consumers embrace cause marketing, but it’s important to get it right in order to raise awareness and funds for worthy causes. And of course, to receive recognition for your efforts.
At For Momentum, our creativity is grounded by 16 years of social impact experience. We can help bring your cause marketing campaign to life in a way that will inspire action.
Our custom-design solutions include:
- Campaign branding
- Pitch decks, proposals
- Activation concepts
- Partnership toolkits
- Sales collateral
- Creative assets like digital ads and banners
- Digital/social content and tools
- Microsites and landing pages
- Donor and internal or external sales videos
- Case studies
- Stewardship and Impact reports
- And more!