By: Ashley Byars, Marketing & Sales Director
Why a Glossary for Cause terms? We’re glad you asked.
For Momentum’s Cause Marketing Glossary goes well beyond providing a single cause marketing definition. Our newly updated compilation of industry terminology offers professionals at all levels a quick glimpse into the ever-evolving world of cause marketing.
Download your free copy of For Momentum’s Cause Marketing Glossary Here
This handy reference tool contains the definitions for over 250 cause marketing industry terms used by businesses with social impact at their core and nonprofit organizations changing our world through effective partnerships. When you meet with partners, whether you are a corporation or a nonprofit, it’s always beneficial to speak their language and show them that you fully understand their marketing landscape. We’ve taken some buzzwords straight from this year’s headlines and added others that have been around awhile but have taken on added importance in 2019.
Take a look at our updated glossary and let us know if there are any terms you would add in the comments!
Wendy Schultz says
Great resource as always! Additional terms/cross-references:
Charitable Sales Promotion
RIghts & Benefits Matrix (Recognition & Benefits Matrix)