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Four creative partnerships redefining cause marketing

October 25, 2022 Leave a Comment

Are you reaching beyond the “tried and true”? Companies have long embraced donating a percentage of product sales to nonprofits and encouraging customers to do the same at the register. But they are increasingly looking to nonprofits for fresh ideas to engage their customers and communities. Only 40% of the CSR leaders we surveyed said that nonprofits were doing a good job at bringing unique opportunities to them. Check out four partnerships that are refreshingly creative.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Corporate Citizenship, creative cause campaigns, CSR, Social Impact Partnerships

Key Research Findings—Next Level Partnerships|Part 2

July 20, 2022 Leave a Comment

For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, Cause Partnerships, Corporate Citizenship, Corporate Partners, CSR, Social Impact, Social Impact Research

Empowering ERGs to Support an Authentic Corporate Giving and Volunteering Platform

August 5, 2020 Leave a Comment

One small silver lining from pandemic and social injustice crises is an increased investment in ERG’s, giving them a seat at the table when it comes to making cause and social impact partnership decisions.  Even though ERG’s have been around since the 1970’s (and likely before), many exist despite inconsistent resources or even a consistent strategy. Historically volunteer-led and lacking in funding, companies have a real opportunity to give employees a voice, improve connection and increase authentigration.

Filed Under: News Tagged With: Corporate Citizenship, CSR, Employee Engagement, ERG

Trends Outlook: Employee Engagement and Social Impact

April 17, 2019 1 Comment

What’s next at the intersection of employee engagement and social impact? As we look ahead, let’s first consider some key takeaways from YourCause 2019 Industry Review. This research is based on data collected between January and December 2018…

Filed Under: News Tagged With: Corporate Citizenship, CSR, Employee Engagement

Defining Corporate Social Responsibility and Why it Matters

March 26, 2019 Leave a Comment

Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.

Filed Under: News Tagged With: Corporate Citizenship, Corporate Philanthropy, Corporate Social Responsibility, CSR, Social Impact

New: Cause Marketing Glossary

February 14, 2019 1 Comment

For Momentum’s Cause Marketing Glossary goes well beyond providing a single cause marketing definition. Our newly This updated compilation of industry terminology offers professionals at all levels a quick glimpse into the ever-evolving world of cause marketing.

Filed Under: News Tagged With: Cause Marketing Terms, cause-marketing, Corporate Citizenship, Social Impact

10 Companies on the Front Lines of Hurricane Florence Relief Efforts

September 26, 2018 Leave a Comment

We’ve all see the images of devasting floods and the damage left behind by Hurricane Florence. As CSR professionals we can be proud of the rapid response by corporate donors. More than $15 million has been pledged in aid from companies large and small. The amount is expected to rise as more company contributions are reported. Here are 10 companies who are helping with hurricane relief by drawing on their organization’s strengths and responding in an authentic way that reflects their company culture.

Filed Under: News Tagged With: Corporate Citizenship, Disaster Philanthropy, Disaster Relief

Companies Standing Up: Harry’s Expands the Narrative Around Traditional Gender Roles

May 17, 2018 Leave a Comment

Harry’s approached partnership similarly to how we did at City Year: real, long term, and most importantly, impactful. Harry’s authenticity is what enticed me into working here, and I can already see just three months in that Harry’s social mission isn’t just something we talk about externally, but something we live and breathe every day.

Filed Under: News Tagged With: Companies Standing Up, Corporate Citizenship, CSR

Dig Deeper

Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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