One small silver lining from pandemic and social injustice crises is an increased investment in ERG’s, giving them a seat at the table when it comes to making cause and social impact partnership decisions. Even though ERG’s have been around since the 1970’s (and likely before), many exist despite inconsistent resources or even a consistent strategy. Historically volunteer-led and lacking in funding, companies have a real opportunity to give employees a voice, improve connection and increase authentigration.
What’s next at the intersection of employee engagement and social impact? As we look ahead, let’s first consider some key takeaways from YourCause 2019 Industry Review. This research is based on data collected between January and December 2018…
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
For Momentum’s Cause Marketing Glossary goes well beyond providing a single cause marketing definition. Our newly This updated compilation of industry terminology offers professionals at all levels a quick glimpse into the ever-evolving world of cause marketing.
We’ve all see the images of devasting floods and the damage left behind by Hurricane Florence. As CSR professionals we can be proud of the rapid response by corporate donors. More than $15 million has been pledged in aid from companies large and small. The amount is expected to rise as more company contributions are reported. Here are 10 companies who are helping with hurricane relief by drawing on their organization’s strengths and responding in an authentic way that reflects their company culture.
Harry’s approached partnership similarly to how we did at City Year: real, long term, and most importantly, impactful. Harry’s authenticity is what enticed me into working here, and I can already see just three months in that Harry’s social mission isn’t just something we talk about externally, but something we live and breathe every day.