Welcome to For Momentum’s annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI. Navigating this complex terrain will require adaptability and foresight. So, let’s peer into the future together as we explore the key trends that partnership professionals need to know to build even stronger collaborations in the year to come.
The case for AI in cause marketing
Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes
