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Sports and Cause Marketing Running Up the Scoreboard Part 2: Social Justice and Sports Partnerships

May 26, 2021 Leave a Comment

In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.

Filed Under: News Tagged With: Athletes, Cause Partnerships, cause-marketing, Employee Activism, esports, Social Impact, Sports, Sports for Good

Get in The Game with Livestream Fundraising

February 27, 2019 Leave a Comment

The continued growth of live streaming platforms like Twitch and YouTube has opened up new opportunities for fundraising. Video gaming and eSports have become a global phenomenon. Millennials and Gen Z spend a great deal of time watching or broadcasting livestreaming events. Gaming for Good provides a major avenue for astute nonprofits who are willing to venture beyond the familiar world of runs, walks and bike rides to engage younger donors and participants in new and innovative ways.

Filed Under: News Tagged With: DIY Fundraising, esports, Fundraising, gaming, Livestream

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

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For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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