In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
The continued growth of live streaming platforms like Twitch and YouTube has opened up new opportunities for fundraising. Video gaming and eSports have become a global phenomenon. Millennials and Gen Z spend a great deal of time watching or broadcasting livestreaming events. Gaming for Good provides a major avenue for astute nonprofits who are willing to venture beyond the familiar world of runs, walks and bike rides to engage younger donors and participants in new and innovative ways.