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Sports and Cause Marketing Running Up the Scoreboard Part 2: Social Justice and Sports Partnerships

May 26, 2021 Leave a Comment

In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.

Filed Under: News Tagged With: Athletes, Cause Partnerships, cause-marketing, Employee Activism, esports, Social Impact, Sports, Sports for Good

Sports and Cause Marketing Running Up the Scoreboard Part 1: Traditional and Esports Campaigns

May 20, 2021 Leave a Comment

Over the last year, we’ve seen sustained and innovative engagement in social impact and cause across all aspects of sports and video gaming, including esports, the international professional competitions experiencing explosive growth driven by its young adult audience. Take a look at some recent traditional and esports cause marketing campaigns changing the game.

Filed Under: News Tagged With: Cause Partnerships, Sports, Sports Cause Marketing, Sports Sponsorship

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