Why nonprofits should care about NFTs. As we shared in Part I of our two-part non-fungible token (NFT) series, nonprofits and corporate partners are using NFTs to raise funds in exciting new ways, including auctioning one-of-a-kind digital art. Why the fascination?
NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.