This year’s Earth Day theme is “Restore the Earth”, and many cause marketing campaigns have been highlighting their sustainability efforts through month-long campaigns. Here are a few standouts.
The Shared Core Value Triad: Connecting Nonprofits to Corporations to Individuals
Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.
