The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.
We began this series with strategies for identifying prospective corporate partners to amplify your resources and advance your mission. In part two, we discussed how to ensure a successful first meeting with a potential corporate partner and follow up after the initial conversation. Now, let’s focus on how to close the deal and turn your prospects into long-term partners.
For Women’s History Month and International Women’s Day, For Momentum is shining the spotlight on social impact partnerships championing women. As a woman-owned and women-led company, we’re pleased to support organizations helping to alleviate poverty and showcase cause marketing campaigns getting specific about the challenges women face: Pay inequity, Unequal access to fair treatment under the law, and Lack of leadership opportunities. Take a look at these standout campaigns for inspiration.
It’s firmly established that cause partnerships can have a positive impact on employee engagement by giving employees an opportunity to support an important cause or social issue. Although economic unknowns on the horizon may impact the progress nonprofits have made, companies must continue to provide employees with opportunities to engage with the causes they’re passionate about. Here are a few ways we see cause partnerships shaping employee engagement programs this year.
Employee engagement has become the most universal type of nonprofit/corporate partnership activity, with 90% of companies supporting it. Understand what employees want, why companies are listening, and ways nonprofits can take the lead.
Why nonprofits should care about NFTs. As we shared in Part I of our two-part non-fungible token (NFT) series, nonprofits and corporate partners are using NFTs to raise funds in exciting new ways, including auctioning one-of-a-kind digital art. Why the fascination?
Corporate Social Responsibility (CSR) is a business value that can no longer be ignored. We know CSR strategy can help a company’s outward image with consumers, but as we continue to see the future of work evolve, CSR is also improving company culture and creating a differentiator for B2B partnerships. In fact, 86% of B2B professionals say purpose is important to their business. We’ve been seeing this play out in three main ways.
This year’s Earth Day theme is “Restore the Earth”, and many cause marketing campaigns have been highlighting their sustainability efforts through month-long campaigns. Here are a few standouts.
Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.