For Momentum

Search
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • Home
  • About Us
    • Our Team
    • Our Clients
    • Case Studies
    • Testimonials
  • Who We Serve
    • For Nonprofits
    • For Companies
    • For Agencies
  • Our Services
    • STRATEGY & POSITIONING
    • OPERATION SERVICES
    • CREATIVE SERVICES
    • TRAINING AND COACHING
  • Cause Marketing Resources
    • Cause Library
    • Cause Industry Influencers
    • Events
    • Blog
  • Connect

Black History Month: Top 5 cause campaigns we’re watching

February 22, 2022 Leave a Comment

By: Lucy Spratlin

Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. This year’s theme is Black health and wellness. It celebrates the contributions of Black clinicians and scholars to Western medicine, as well as the contributions of other Black healers to naturopathy and herbology.

At the same time, Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, positive representation in media, elevating Black culture, and championing Black-owned brands.

Discovery Education celebrates Black STEM leaders

Discovery Education is partnering with corporate leaders and schools to connect students with a curated collection of dynamic career content celebrating Black leaders in STEM (science, technology, engineering and math). The STEM Careers Coalition resources include:

  • Career profile videos featuring Black leaders from Procter and Gamble, Microsoft and more
  • Guidance on setting career goals
  • Career strategies, roadmaps and digital tools

Dell Technologies works to increase the number of Black women with computing degrees

Dell Technologies is partnering with organizations led by Black people and Women of Color, with the goal of doubling the number of Black women with computing degrees by 2025. The centerpiece of the campaign is social media that shares inspiring stories from Black women at Dell.

Goodera reaches out for racial equality

Goodera curates virtual and hybrid volunteer opportunities for individuals and corporations across more than 100 countries, as well as offering opportunities of their own. Their campaign for Black History Month is a volunteer drive that seeks to engage 10,000 volunteers: 10K for Racial Equality. It offers the opportunity for both individuals and corporate teams to participate in events and activities, with topics including:

  • Education on Martin Luther King Jr. and other Black leaders
  • Career stories to inspire youth
  • Audiobooks on Black heritage

Corporations can also create their own programming. Blackbaud, for example, is asking volunteers to record children’s audiobooks featuring Black protagonists.

Old Navy helps spread the love of Black culture

Through Project WE, Old Navy is collaborating with three talented artists to express their love for Black community and culture on T-shirts for sale online and in-store. This is part of a larger, ongoing campaign that includes:

  • In-store job training and mentorship for underserved young people
  • $1 million donation to Boys & Girls Clubs of America
  • $50,000 donation to the 15 Percentage Pledge, committing 15% of annual spend on vendors to Black-owned businesses

Nordstrom promotes Black brands and Black food culture

This year, Nordstrom is emphasizing Black-owned brands and Black in-house designers, amplifying personal stories, and featuring recipes by Spice Suite founder Angel Gregario in its coffee bars.

In addition, Nordstrom has committed to achieving these racial equity milestones by 2025:

  • Increase the percentage of Black and Latino managers by at least 50%
  • Generate $500 million in retail sales from Black-owned and Latino-owned brands
  • Donate $1 million each year to nonprofits that promote anti-racism

What do you think of these campaigns we’re tracking? What are you tracking? Let us know in the comments or contact us if you’d like to exchange perspectives. We’re always interested in learning something new.

 

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X

Filed Under: News Tagged With: Black History Month, Cause Partnerships, cause-marketing, CSR, DEI, Social Impact

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Dig Deeper

Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
For Momentum

404.420.5762
marketing@formomentum.com
Privacy Policy

Connect with Us

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Copyright © 2025 · For Momentum On Genesis Framework · WordPress · Log in