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Why Your Company Should Take a New Approach to Disaster Philanthropy

September 4, 2018 Leave a Comment

Disaster philanthropy is gaining new importance within corporate social responsibility programs as part of a larger strategy rather than a short-term reaction. Companies recognize it is crucial to the economy to help communities rebound quickly from disasters and to directly support those employees affected. Following last year’s series of natural disasters, many companies are evaluating how they can respond more efficiently and effectively in the event of a disaster. Increasingly, companies are defining their specific role in response to disasters based on their expertise, products, people and resources.

Filed Under: News Tagged With: Cause Partnership, Corporate Citizens, Disaster Philanthropy, Disaster Preparedness

Take 5: Jo Ann Herold, Chief Marketing Officer, HoneyBaked Ham

May 11, 2018 Leave a Comment

Who doesn’t love HoneyBaked Ham? In addition to serving up delicious food, philanthropy takes a top spot on the company’s menu. As Chief Marketing Officer of HoneyBaked Ham, Jo Ann Herold champions the brand and its CSR efforts.

Filed Under: News Tagged With: Corporate Citizens, Corporate Philanthropy, CSR, Take 5

Earth Day Partnerships That Make Our World Go ‘Round

April 20, 2018 Leave a Comment

With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]

Filed Under: News Tagged With: cause-marketing, Corporate Citizens, CSR, Earth Day

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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