By: Ashley Byars In today’s world, technology plays a vital role in every aspect of life, and fundraising and relationship […]
The case for AI in cause marketing
Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes
Social Good Platforms Power Employee Engagement
A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.
