For Momentum enhanced MBK’s sales materials by reviewing and updating key pieces. We bolstered the positioning of partnership opportunities by creating new materials and a master sales deck, outlining key partnership opportunities and activation ideas to engage potential partners.
Top Trends in Retail Cause Partnership
The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Sales Material Support
WWP approached For Momentum for a complete refresh. For Momentum embraced the challenge – crafting a compelling narrative that resonates with corporate audiences and fuels the WWP’s goal of expanding and diversifying its portfolio of corporate partners.
Consultative Sales Skills Training
The Arthritis Foundation hired For Momentum to deliver a two-day Consultative Sales Training (CST) workshop to nearly 100 employees. The group included a range of national development staff in corporate, major gifts, special events, and field leadership, including executive and associate directors.
Partnership Strategy Development
For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit
National MS Society invited For Momentum to develop a corporate partner toolkit including all elements a partner needs to activate a partnership with the National MS Society, with the goal of expanding and diversifying its portfolio of corporate partners.
Expanding Corporate Partnership through a Cause Marketing Campaign
HSUS invited For Momentum to provide strategic counsel and guidance to support the development and execution of a new cause marketing campaign with the goal of expanding HSUS corporate partnerships. The resulting More Than a Pet campaign focused on addressing inequities in pet ownership and giving everyone a fair chance at animal companionship while bringing in new corporate supporters.
Partnership Positioning: Crafting an Effective Pitch
By: Erika Ekdahl and Allison Basco For Momentum works with a wide range of nonprofits, from organizations just starting to […]
Finding the Right Corporate Partner 101
According to Giving USA’s report, corporations gave $36.55B to charities in 2023. Many nonprofits benefit from partnerships with corporations to help further their development goals. Building corporate-nonprofit partnerships requires effort and planning, but the rewards are often well worth the investment. We’ve broken down the first steps to connecting with corporate partners for practitioners new to this type of fundraising.
Tech for Good Part III: Social Impact Reporting
Impact reporting is an integral part of cause partnerships. However, capturing and collecting data can be cumbersome for nonprofit organizations that are squeezed for resources. Enter tech that can help bridge the gaps and make communicating your impact to corporate partners easier.
