For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit
National MS Society invited For Momentum to develop a corporate partner toolkit including all elements a partner needs to activate a partnership with the National MS Society, with the goal of expanding and diversifying its portfolio of corporate partners.
Expanding Corporate Partnership through a Cause Marketing Campaign
HSUS invited For Momentum to provide strategic counsel and guidance to support the development and execution of a new cause marketing campaign with the goal of expanding HSUS corporate partnerships. The resulting More Than a Pet campaign focused on addressing inequities in pet ownership and giving everyone a fair chance at animal companionship while bringing in new corporate supporters.
Partnership Positioning: Crafting an Effective Pitch
By: Erika Ekdahl and Allison Basco For Momentum works with a wide range of nonprofits, from organizations just starting to […]
Finding the Right Corporate Partner 101
According to Giving USA’s report, corporations gave $36.55B to charities in 2023. Many nonprofits benefit from partnerships with corporations to help further their development goals. Building corporate-nonprofit partnerships requires effort and planning, but the rewards are often well worth the investment. We’ve broken down the first steps to connecting with corporate partners for practitioners new to this type of fundraising.
Tech for Good Part III: Social Impact Reporting
Impact reporting is an integral part of cause partnerships. However, capturing and collecting data can be cumbersome for nonprofit organizations that are squeezed for resources. Enter tech that can help bridge the gaps and make communicating your impact to corporate partners easier.
Social Impact Trends 2024: A Data-Driven Look
For Momentum’s 2024 Social Impact Stats includes data sourced from more than 75 industry studies. It features insights to help practitioners better understand and adapt to trends in the social impact landscape and provides perspectives from consumer, employee and corporate decision-makers.
Tech for Good Part II: Activating Cause Marketing Partnerships—Point-of-Sale (POS) and Digital Fundraising Tools
Once you have secured your partnerships, POS tools can help you fundraise. This technology is extremely helpful during monthly campaigns—such as Alzheimer’s Awareness Month—when you want to highlight your nonprofit’s mission statement and increase donations. POS donations are imperative for nonprofits. According to NPR, nonprofits raised $749 million nationwide from POS donations during 2022—a 24% increase from 2020.
Cause Chat Interview with Keep America Beautiful’s Abby Horrigan
As Earth Month fills the air with calls to action for our planet, there’s no organization more fitting to spotlight than Keep America Beautiful® (KAB). This leading national nonprofit ignites inspiration and equips communities with the tools they need to take action every day. From neighborhood cleanups to beautification projects, KAB empowers individuals to create lasting positive change in their local environment. We’re thrilled to share our interview with KAB’s Vice President of Development, Abby Horrigan
More Than a Campaign: More Than a Pet Campaign fetches new sponsors for the Humane Society of the United States
The Humane Society of the United States (HSUS) engaged For Momentum to evaluate the potential for engaging more corporate partners in cause marketing. At its core, the HSUS is a program-oriented and advocacy-driven organization with a deeply engrained culture of fighting for animal welfare across a wide range of issues, from ending the cruelties of animal testing and puppy mills to promoting humane wildlife management and better treatment for farm animals. This commitment and the organization’s concrete outcomes for animals are rewarded by millions of passionate individual supporters and donors across all demographics.
