For Momentum enhanced MBK’s sales materials by reviewing and updating key pieces. We bolstered the positioning of partnership opportunities by creating new materials and a master sales deck, outlining key partnership opportunities and activation ideas to engage potential partners.
Sales Material Support
WWP approached For Momentum for a complete refresh. For Momentum embraced the challenge – crafting a compelling narrative that resonates with corporate audiences and fuels the WWP’s goal of expanding and diversifying its portfolio of corporate partners.
Consultative Sales Skills Training
The Arthritis Foundation hired For Momentum to deliver a two-day Consultative Sales Training (CST) workshop to nearly 100 employees. The group included a range of national development staff in corporate, major gifts, special events, and field leadership, including executive and associate directors.
Partnership Strategy Development
For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit
National MS Society invited For Momentum to develop a corporate partner toolkit including all elements a partner needs to activate a partnership with the National MS Society, with the goal of expanding and diversifying its portfolio of corporate partners.
Expanding Corporate Partnership through a Cause Marketing Campaign
HSUS invited For Momentum to provide strategic counsel and guidance to support the development and execution of a new cause marketing campaign with the goal of expanding HSUS corporate partnerships. The resulting More Than a Pet campaign focused on addressing inequities in pet ownership and giving everyone a fair chance at animal companionship while bringing in new corporate supporters.
Campaign Concepts and Creative Help Nonprofit Graduate to Next Level of Development – Cause Marketing
For Momentum recommended that CIS focus cause marketing efforts on an alternate school year milestone more relevant to CIS’s mission: graduation. The market is fairly quiet during graduation season, which allows CIS an opportunity to “own graduation” and generate prospect interest.
American Cancer Society and Zipcar Partner to Test-Drive a Revamped Program
Client Feature: American Cancer Society PROJECT OVERVIEW For nearly 30 years, American Cancer Society (ACS) has supported patients’ need for […]
Habitat for Humanity International’s ‘Home is the Key’ Sheds Light on the Critical Need for Affordable Homeownership
Project Overview Habitat for Humanity International launched the ‘Home is the Key’ cause marketing campaign in April 2017. The goal […]
Campaign Recruits Local Corporate Heroes and Raises Awareness for Childhood Cancer Treatment Center
OVERVIEW Hope & Heroes needed a multi-year campaign designed to get caring New Yorkers to see Columbia University Medical Center […]
