By: Mollye Rhea As cause campaigns shift and adapt with new digital activations, in-store experiences, and even adopting AI technology, […]
With the year winding to a close let’s glance back at the trends that helped define cause marketing in 2018. As companies embraced brand purpose to connect with consumers and employees, we saw brands taking stands, the rise of corporate disaster philanthropy, new employee engagement strategies, the continued growth of #GivingTuesday and traditional cause campaigns still going strong. These trends all made socially responsible efforts a winning proposition for companies, nonprofits, and the community.
In order to get a better picture into what might happen in corporate philanthropy trends in 2018, what better way to find out then to ask a few of the experts? As an Atlanta-based company, we asked some of our neighboring companies with incredible CSR programs and experience for their foresight into the trends that will evolve this year. We asked each expert to “look into your crystal ball, what will be the biggest corporate philanthropy trend in 2018?”