For Earth Day and Earth Month this year, we’re seeing many corporate partners rally around one of these four themes: marine life conservation, clean water, reforestation, or food security. We believe this focused approach gives cause marketing campaigns an advantage in a crowded space with audiences looking for clear choices. Take a look at our picks for stand-out campaigns in each area of concentration.
For Earth Month: a special interview with the Project Scientist founder driving STEM education for girls
For Momentum sat down with Sandy Marshall, Founder and CEO of Project Scientist, to understand how she’s working with corporate partners to help the next generation of girls and women protect our planet through Science, Technology, Engineering and Math (STEM) education. Take a look at our questions, Sandy’s answers and new insights in the STEM space.
3 cause partnership trends to watch in the year ahead
From shareholders to employees, stakeholder expectations for companies to be a force for good in communities continues to rise. This is causing an urgent need for purpose to become fully embedded throughout a company’s DNA. Take a look at three trends we see taking shape for 2022.
The data behind timely social impact topics (part I): environmental, social and governance (ESG)
Has the environmental, social and governance movement touched your world of cause yet? It’s one of the biggest trends shaping the future of cause partnerships we uncovered in compiling Social Impact Stats 2021, For Momentum’s annual compendium, which includes our original research plus data from over 80 respected industry reports.
Whether ESG is at the heart of your cause or an area you have yet to fully explore, it’s important to be well versed and up to date because ESG is highly popular with both consumers and corporate partners. With a little digging, you may discover new opportunities aligned with your mission. Below we delve into a few of the ESG stats we see shaping social impact in the years ahead.
2021 Must-Attend Social Impact Conferences
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
Top 5 Social Impact Predictions for 2021
As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.
On United Nations Day, First-Ever CAF America Report Shows Philanthropy’s Role toward Achieving Sustainable Development Goals
A new report recently released by Charities Aid Foundation of America (CAF America), a leader in international grantmaking, finds quality education as the leading issue mobilizing the largest amount of charitable funding toward the Sustainable Development Goals (SDG), and the only issue among the top five most supported SDGs in all nine global regions. The SDG Giving Landscape: An insight into philanthropic giving to the SDGs looks at giving toward the 17 universal goals and targets adopted in unanimity by all United Nations Member States in 2015. Corresponding with the upward trend in overall giving through CAF America (up 200% in 2019 from 2016), the report found giving impacted all 17 SDGs, indicating an overall commitment across individuals, corporations and foundations toward solving world issues.
