Earlier this year, For Momentum surveyed 51 leaders representing over 30 nonprofits who are well-known for their award-winning cause marketing campaigns. Our goal was to identify common elements that make their Best In Class Cause Campaigns successful. This survey, unlike previous research in our industry, dug into the operational elements to identify the most important components and explore the inner workings of planning and executing successful cause campaigns.
We are thrilled to unveil this valuable data! It will be accompanied by a panel of expert practitioners who will react to the findings and share practical advice on applying this data to boost your own cause partnership programs.
Awesome Social Impact Conferences – Updated Fall 2020 Edition
Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.
Reassessing Your Corporate Partner Policies and Procedures through the DEI Lens
We wanted to dig a little deeper to see how nonprofit organizations are reacting and how they are adjusting their own diversity, equity and inclusion (DEI) policies. In late July For Momentum held intimate roundtable discussions with corporate partner practitioners to discuss how DEI issues are influencing their relationship development process. Much of the discussion centered around how these issues impact their corporate vetting and funding acceptance policies.
Our agency has long advised that corporate partner policies are an essential tool that not only make procedures more effective, but also ensure proper stewardship of an organization’s reputation and maximize effectiveness. There are many practical benefits that can be derived from purposeful corporate partner policy development. Over the years we’ve shared best practices including corporate partner policy checklists, scorecards and other tips and tools. Now would be a good time to do a policy tune up. There’s time to make adjustments that can go a long way in accelerating activities and creating operating efficiencies as we head into the busy fall and year end season of giving.
Empowering ERGs to Support an Authentic Corporate Giving and Volunteering Platform
One small silver lining from pandemic and social injustice crises is an increased investment in ERG’s, giving them a seat at the table when it comes to making cause and social impact partnership decisions. Even though ERG’s have been around since the 1970’s (and likely before), many exist despite inconsistent resources or even a consistent strategy. Historically volunteer-led and lacking in funding, companies have a real opportunity to give employees a voice, improve connection and increase authentigration.
Using Digital CSR Activations as an Engine to Recover and Grow
Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. You can do more than share updates and pictures, though. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward.
A 2020 Social Impact Mid-Year Review
Invest in deeper integrations in partnership work. Consumers today, especially Gen Z and Millennials, want to see true connections and meaningful impact beyond one-time campaigns. Causes and companies will need to work harder than ever before to ensure cause efforts are ‘authentigrated’ by all partners and not at risk of being seen as cause-jacked promotional stunts.
Companies Find Unique Ways to Answer Consumer and Employee Demands for Authentigrated Action
The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.
It’s Time to Listen. Inform Ourselves. And Act.
By: Mollye Rhea As a part of the conversation about racism, injustice, and inequality, #BlackOutTuesday encouraged social media users to […]
How Companies Can Use Virtual Volunteering Opportunities to Engage Employees and Nonprofit Partners
By: Avi Mayerhoff What is “virtual volunteering” and why should your company engage employees in these opportunities – especially now? […]
Nonprofits & Companies Partner for #GivingTuesdayNow
The global day of giving and social connection took place on May 5th, and, from early accounts was a big success. NBC and MSNBC News were the signature media partners and #GivingTuesdayNow trended all day on Twitter. Leadership partners included Pay Pal, the Gates Foundation and several others, plus over 80 donation platform partners came together to process donations and support virtual giving.
