At For Momentum, we understand that organizations often face challenges that can temporarily impact their team’s capacity. This is where our gap coverage service comes in. Whether it’s due to parental leave, medical leave or staff turnover, we can provide experienced professionals to fill those gaps and ensure your organization’s goals continue to move forward.
Fundraising Strategy Development
For Momentum enhanced MBK’s sales materials by reviewing and updating key pieces. We bolstered the positioning of partnership opportunities by creating new materials and a master sales deck, outlining key partnership opportunities and activation ideas to engage potential partners.
Top Trends in Retail Cause Partnership
The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit
National MS Society invited For Momentum to develop a corporate partner toolkit including all elements a partner needs to activate a partnership with the National MS Society, with the goal of expanding and diversifying its portfolio of corporate partners.
Expanding Corporate Partnership through a Cause Marketing Campaign
HSUS invited For Momentum to provide strategic counsel and guidance to support the development and execution of a new cause marketing campaign with the goal of expanding HSUS corporate partnerships. The resulting More Than a Pet campaign focused on addressing inequities in pet ownership and giving everyone a fair chance at animal companionship while bringing in new corporate supporters.
Cause Chat Interview with Keep America Beautiful’s Abby Horrigan
As Earth Month fills the air with calls to action for our planet, there’s no organization more fitting to spotlight than Keep America Beautiful® (KAB). This leading national nonprofit ignites inspiration and equips communities with the tools they need to take action every day. From neighborhood cleanups to beautification projects, KAB empowers individuals to create lasting positive change in their local environment. We’re thrilled to share our interview with KAB’s Vice President of Development, Abby Horrigan
More Than a Campaign: More Than a Pet Campaign fetches new sponsors for the Humane Society of the United States
The Humane Society of the United States (HSUS) engaged For Momentum to evaluate the potential for engaging more corporate partners in cause marketing. At its core, the HSUS is a program-oriented and advocacy-driven organization with a deeply engrained culture of fighting for animal welfare across a wide range of issues, from ending the cruelties of animal testing and puppy mills to promoting humane wildlife management and better treatment for farm animals. This commitment and the organization’s concrete outcomes for animals are rewarded by millions of passionate individual supporters and donors across all demographics.
Women’s History Month: Celebrating Campaigns that Uplift Women and Girls
Each year, the National Women’s History Alliance chooses a theme for Women’s History Month. The theme for 2023 was “Celebrating Women Who Tell Stories,” and we’ve highlighted some amazing campaigns that have done just that.
How Nonprofits Can Optimize Corporate Partnership Teams
No matter the structure, we know that dedicated staffing and resources for corporate partnership stewardship plays a pivotal role in an organization’s ability to secure and steward corporate partners. In fact, in our benchmark study of 50 Best in Class cause campaigns, 84% of nonprofit organizations reported having a dedicated team involved in developing the cause campaign.
From over two decades of experience working with corporate partnership teams, we know that to achieve success in corporate partnerships, it is essential to establish a strong foundation, which involves creating a team structure filled with a variety of roles that best equips your organization to sign on and steward long-term corporate partners.
Take a look at this overview of the most common structures and team makeups to help guide you toward the right approach for your organization.
New Fall 2023 Research: Corporate Insights
The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.
