Welcome to For Momentum’s annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI. Navigating this complex terrain will require adaptability and foresight. So, let’s peer into the future together as we explore the key trends that partnership professionals need to know to build even stronger collaborations in the year to come.
Best practices to boost end-of-year cause campaign results
The end-of-year giving season is upon us, spanning Thanksgiving to Giving Tuesday to New Year’s Day. The giving season is connected to holiday shopping, which will be worth $807 billion this year, with many shoppers ready and willing to donate to causes they care about.
A great cause partnership can help nonprofits leverage this time to expand awareness of their cause and elevate their year-end fundraising. It’s also a great opportunity for corporate partners to increase brand awareness and strengthen customer loyalty. While implementing new ideas, it’s important to keep best practices in mind to ensure your campaign’s success.
Check out a few of our best practices below and let us know how you put them to work this year.
NEW WEBINAR: Key data trends and practical advice to bolster social impact partnership planning
What does the most recent social impact data suggest about trends in cause and purpose-based partnerships for the year ahead? Come learn about the latest developments in Social Impact, CSR, ESG, DEI and Employee Engagement! Each year For Momentum compiles industry data into an easy-to-use compendium to capture the most updated and impactful information that cause practitioners need to be considering. In this September 14 webinar, you’ll get a first look at the latest data and will hear expert practitioners share their perspectives on must-watch trends and how they are impacting their partnerships and planning.
Top 5 Social Impact Predictions for 2021
As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.
2019 Social Impact Rewind: Insights & Trends
As the year draws to a close, here are seven Social Impact trends in CSR that defined 2019 and what’s driving them.
