As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.
CAUSE PARTNERSHIP: 5 LESSONS LEARNED IN 2020
In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.
Best in Class Cause Marketing Activations
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
Data-Driven Fundraising Activation Tips for a Best in Class Cause Campaign
Best in Class survey participants ranked raising funds as the No. 1 impact of Best in Class Cause Campaigns. These fundraising strategies are the most popular.
Research-Based Planning Tips for a Best in Class Cause Campaign
As we near the end of a tumultuous 2020, starting cause campaign planning efforts for a new year can feel daunting. Questions come up every day about everything from marketplace conditions for creating partnerships to timing and strategies. Help is here. For Momentum’s new Key Elements of Best in Class Cause Campaign survey results provide an industry-wide benchmark resource.
Voting is Now Top Priority for Corporate Citizenship
Leading up to the 2020 election, we see companies focusing their corporate citizenship efforts on voting in support of a safe, fair election. The pandemic coupled with sweeping calls for social justice have catalyzed corporate campaigns and partnerships to help employees, customers and communities become civically engaged and make it to the polls.
Back-to-School 2020: Brands Using Social Good to Meet the Moment
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.
Cause Marketing Summit 2020: Partnership in the Time of a Pandemic
Join Mollye Rhea as she leads a panel discussion with Janelle Lin, Devi Thomas and Nathan Measom September 22nd to discuss […]
Create Your Blueprint For A Best In Class Cause Campaign: Benchmark Data And Best Practices From Over 50 Nonprofit Leaders
Free Upcoming Webinar Register Here In this webinar, hosted by Engage for Good, Mollye Rhea will share highlights of For Momentum’s new Best […]
IMPACT Awards 2020: The Virtual Experience to Highlight Social Justice and Offer Free Attendance
IMPACT 2020: The Virtual Experience will take place September 16, 4:00–5:00 pm with a keynote address from Xavier Ramey, CEO of Chicago-based Justice Informed. We are excited to feature Mr. Ramey, an internationally recognized public speaker and award-winning social strategist and change maker. He brings a wealth of experience to CSR professionals and offers catalytic strategies for inclusion, philanthropy, corporate social responsibility, and community engagement.
