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2018 Cause Campaigns that Hit the Bullseye

December 18, 2018 Leave a Comment

By: Mollye Rhea As cause campaigns shift and adapt with new digital activations, in-store experiences, and even  adopting AI technology, […]

Filed Under: News Tagged With: 2018 Trends, Cause Marketing Campaigns, CSR

2018 In Review: Five Cause Marketing Trends That Shaped Our Year

December 10, 2018 Leave a Comment

With the year winding to a close let’s glance back at the trends that helped define cause marketing in 2018. As companies embraced brand purpose to connect with consumers and employees, we saw brands taking stands, the rise of corporate disaster philanthropy, new employee engagement strategies, the continued growth of #GivingTuesday and traditional cause campaigns still going strong. These trends all made socially responsible efforts a winning proposition for companies, nonprofits, and the community.

Filed Under: News Tagged With: 2018 Trends, cause-marketing, CSR, Disaster Philanthropy

Small Changes In Workplace Giving Programs Produce Big Results

November 29, 2018 Leave a Comment

Increasingly, employees demand options when it comes to giving time and money through the workplace. The Giving USA Special Report on the Evolution of Workplace Giving, recently released by the Giving USA Foundation and Indiana University Lilly Family School of Philanthropy, cited a large body of research that led to three main conclusions about how employee engagement and workplace giving is evolving:

Filed Under: Cause Marketing Trends, News Tagged With: CSR, Employee Engagement, Workplace Giving

25 Buzzwords Cause Marketers Need to Know

November 21, 2018 Leave a Comment

When you meet with corporate partners it always beneficial to speak their language and show them that you fully understand their marketing landscape. We’ve taken some buzzwords straight from this year’s headlines and added others that have been around awhile but have taken on added importance in 2018.

Filed Under: News Tagged With: cause-marketing, CSR Buzz Words

Creative Holiday Cause Campaigns Bring Joy to Nonprofits, Corporate Partners, and Shoppers

November 14, 2018 Leave a Comment

Tis the season… for holiday fundraising campaigns. Nonprofits and their corporate partners come together to tap into the generosity of holiday shoppers by launching creative cause campaigns. They extend the reach of these campaigns by using digital and social media to connect with holiday shoppers who want the opportunity to do good while making their lists and checking them twice. This most wonderful time of year to give back features matching gifts, holiday themed products, employee engagement, and activations with local impact, all of which you should consider for your holiday fundraising campaign. Be sure to approach corporate partners with ideas tailored to their brand, keeping both their internal and external audiences in mind, and let them know exactly how their donations will be used and the overall impact of their generosity.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, Holiday Cause Campaigns

Managing Social Anxiety After Breast Cancer

October 24, 2018 Leave a Comment

One thing I know for certain is that things have changed as a result of my surgery. Let me explain. Before the double mastectomy and before anything ever happened with my breasts, people looked into my eyes when they greeted me. Since then, friends and acquaintances have looked down at my breasts first and then looked up to meet my eyes. Some may think I am being overly sensitive or paranoid, but I’m not. Trust me, as a small B cup before surgery, my breasts weren’t a source of interest to anyone. But now they are, and that makes me feel uncomfortable and different from before. I even notice close friends paying extra attention to my chest at times. Most have embraced me and been elated and encouraged by my strength during this journey. But I wouldn’t be totally honest if I didn’t say, in some cases, that when some people greeted me, it seemed like they felt sorry for me. And this created anxiety.

Filed Under: News Tagged With: Breast Cancer Awareness Month

Three Factors to Consider in Your 2019 Corporate Partnership Planning

October 16, 2018 Leave a Comment

Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.

Filed Under: News Tagged With: Cause Partnerships, Cause Research, Corporate Philanthropy, Corporate Social Responsibility, CSR

Brands Celebrate Breast Cancer Awareness Month in Innovative Ways

October 4, 2018 Leave a Comment

The first organized effort to bring widespread awareness to breast cancer occurred as a weeklong event in the U.S. in October 1985 through a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of Astra-Zeneca). The mission was to educate and empower women to take charge of their breast health. In the fall of 1991, the Susan G. Komen Foundation first handed out pink ribbons to participants in its NYC race for breast cancer survivors. Two years later, Evelyn Lauder, SVP of the Estee Lauder Companies, founded the Breast Cancer Research Foundation (BCRF) and established the pink ribbon as its symbol.

Filed Under: News Tagged With: Awareness Month, Breast Cancer Awareness Month, Cause Marketing Campaigns

Take 5: Jill Davis, Senior Vice President, Corporate Partnerships, Share Our Strength| No Kid Hungry

September 27, 2018 Leave a Comment

Jill serves as Senior Vice President of Corporate Partnerships and Taste of the Nation at Share Our Strength where she […]

Filed Under: News Tagged With: Take 5

10 Companies on the Front Lines of Hurricane Florence Relief Efforts

September 26, 2018 Leave a Comment

We’ve all see the images of devasting floods and the damage left behind by Hurricane Florence. As CSR professionals we can be proud of the rapid response by corporate donors. More than $15 million has been pledged in aid from companies large and small. The amount is expected to rise as more company contributions are reported. Here are 10 companies who are helping with hurricane relief by drawing on their organization’s strengths and responding in an authentic way that reflects their company culture.

Filed Under: News Tagged With: Corporate Citizenship, Disaster Philanthropy, Disaster Relief

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