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3 ways investing in purpose is good business for B2B

February 8, 2022 Leave a Comment

Corporate Social Responsibility (CSR) is a business value that can no longer be ignored. We know CSR strategy can help a company’s outward image with consumers, but as we continue to see the future of work evolve, CSR is also improving company culture and creating a differentiator for B2B partnerships. In fact, 86% of B2B professionals say purpose is important to their business. We’ve been seeing this play out in three main ways.

Filed Under: News Tagged With: B2B, Business for Good, Cause Partnership, CSR

Capturing B2B Dollars to Extend Your Cause Campaign Reach

November 21, 2019 Leave a Comment

Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.

Filed Under: Cause Marketing Trends, Employee Engagement, News Tagged With: B2B, Cause Campaigns, Cause Marketing Strategy, CSR

Cause Marketing as A Driver of B2B Success

March 5, 2019 2 Comments

When people think of cause marketing, they picture companies selling directly to consumers with campaigns that raise money for charities at supermarkets, restaurants and retail stores. CSR isn’t just for B2C companies. B2B companies are discovering that investing in cause marketing can be an effective tool for them in today’s purpose-driven economy.More consumers and employees expect companies to take a leadership role in solving important social issues. There is a trend toward greater alignment between corporate giving and business priorities and strategies, including CSR.Research shows that companies that invest in corporate social responsibility tend to perform better financially. B2B companies are quickly jumping on board. 74% of B2Bs consider purpose to be relevant in business growth

Filed Under: News Tagged With: B2B, cause-marketing, Corporate Social Responsibility, CSR, Social Impact

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For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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