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Cause Marketing 101: Creating Partnerships to Drive Social Impact

January 16, 2019 Leave a Comment

As companies look to be a force for good, they are becoming more strategic about their cause partnerships as they choose nonprofit partners who align with their social purpose. These partnerships have become an integral part of business strategy as well as an effective way to demonstrate the value a company has in strengthening the communities where they live, work and play.

Filed Under: News Tagged With: Cause 101, Cause Partnership, cause-marketing

2018 In Review: Five Cause Marketing Trends That Shaped Our Year

December 10, 2018 Leave a Comment

With the year winding to a close let’s glance back at the trends that helped define cause marketing in 2018. As companies embraced brand purpose to connect with consumers and employees, we saw brands taking stands, the rise of corporate disaster philanthropy, new employee engagement strategies, the continued growth of #GivingTuesday and traditional cause campaigns still going strong. These trends all made socially responsible efforts a winning proposition for companies, nonprofits, and the community.

Filed Under: News Tagged With: 2018 Trends, cause-marketing, CSR, Disaster Philanthropy

25 Buzzwords Cause Marketers Need to Know

November 21, 2018 Leave a Comment

When you meet with corporate partners it always beneficial to speak their language and show them that you fully understand their marketing landscape. We’ve taken some buzzwords straight from this year’s headlines and added others that have been around awhile but have taken on added importance in 2018.

Filed Under: News Tagged With: cause-marketing, CSR Buzz Words

Behind the Success of Habitat for Humanity’s Home is the Key Campaign

July 13, 2018 Leave a Comment

Together with the newest Habitat Humanitarians, Drew and Jonathan Scott, HFHI set out to bring energy and awareness to the new build sites starting on campaign opening day April 2 and continuing through closing events on April 26, including ribbon cuttings and a block party in Nashville. In addition to bringing phenomenal media coverage from the Today show, HGTV, People, USA Today, Us Weekly and many others, the brothers promoted their involvement to their nearly 7 million followers on Facebook, Instagram and Twitter throughout the month. HGTV also promoted the events via Facebook Live.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, cause-marketing, Habitat for Humanity, Strategic Cause Alliances

Take 5: Yvonne Whitaker, Foundation Lead, NCR Corporation

July 12, 2018 Leave a Comment

NCR Foundation’s mission is to strategically partner with nonprofits in Georgia, nationally and globally to support projects that ultimately provide opportunity. Yvonne is responsible for leading the strategic direction of the Foundation and making funding recommendations to the trustees. 

Filed Under: News Tagged With: cause-marketing, Corporate Foundations, CSR, NCR

Earth Day Partnerships That Make Our World Go ‘Round

April 20, 2018 Leave a Comment

With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]

Filed Under: News Tagged With: cause-marketing, Corporate Citizens, CSR, Earth Day

Break Through the Cause Clutter with Corporate Partnerships

April 18, 2018 Leave a Comment

Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.

Filed Under: News Tagged With: Cause Marketing Campaigns, cause-marketing, CSR, Nonprofits, Strategic Cause Alliances

Six Trends Impacting CSR Plans in 2018

November 8, 2017 Leave a Comment

With the new year less than two months away, it is time to start thinking about your CSR business goals and opportunities for 2018.

Filed Under: News Tagged With: cause-marketing, CSR, DoTopia, Employee Engagment, Strategic Cause Alliances, Workplace Giving

Take 5: Christine Riley Miller, Dunkin’ Brands

October 12, 2017 Leave a Comment

For Momentum’s Take 5 blog series continues with Christine Riley Miller, Senior Director of Corporate Social Responsibility and Corporate Foundation at Dunkin’ Brands. We ask Christine five questions that will help you learn more about Dunkin’s Joy in Childhood Foundation’s mission to help sick and hungry kids, and Christine.

Filed Under: News Tagged With: cause-marketing, Corporate Foundations, Dunkin' Brands, National Hunger, Social Impact

#GivingTuesday: A Day When the World Comes Together to Give

October 5, 2017 Leave a Comment

According to Givingtuesday.org, 98 countries are organizing national #GivingTuesday campaigns in 2017, Most countries hold #GivingTuesday campaigns on the Tuesday following Thanksgiving, which is celebrated in the United States on the last Thursday in November. After millions of people spend millions on Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Filed Under: News Tagged With: #GivingTuesday, cause-marketing, Corporate Social Responsibility, Global

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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