Tis the season… for holiday fundraising campaigns. Nonprofits and their corporate partners come together to tap into the generosity of holiday shoppers by launching creative cause campaigns. They extend the reach of these campaigns by using digital and social media to connect with holiday shoppers who want the opportunity to do good while making their lists and checking them twice. This most wonderful time of year to give back features matching gifts, holiday themed products, employee engagement, and activations with local impact, all of which you should consider for your holiday fundraising campaign. Be sure to approach corporate partners with ideas tailored to their brand, keeping both their internal and external audiences in mind, and let them know exactly how their donations will be used and the overall impact of their generosity.
One thing I know for certain is that things have changed as a result of my surgery. Let me explain. Before the double mastectomy and before anything ever happened with my breasts, people looked into my eyes when they greeted me. Since then, friends and acquaintances have looked down at my breasts first and then looked up to meet my eyes. Some may think I am being overly sensitive or paranoid, but I’m not. Trust me, as a small B cup before surgery, my breasts weren’t a source of interest to anyone. But now they are, and that makes me feel uncomfortable and different from before. I even notice close friends paying extra attention to my chest at times. Most have embraced me and been elated and encouraged by my strength during this journey. But I wouldn’t be totally honest if I didn’t say, in some cases, that when some people greeted me, it seemed like they felt sorry for me. And this created anxiety.
Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.
The first organized effort to bring widespread awareness to breast cancer occurred as a weeklong event in the U.S. in October 1985 through a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of Astra-Zeneca). The mission was to educate and empower women to take charge of their breast health. In the fall of 1991, the Susan G. Komen Foundation first handed out pink ribbons to participants in its NYC race for breast cancer survivors. Two years later, Evelyn Lauder, SVP of the Estee Lauder Companies, founded the Breast Cancer Research Foundation (BCRF) and established the pink ribbon as its symbol.
Jill serves as Senior Vice President of Corporate Partnerships and Taste of the Nation at Share Our Strength where she […]
We’ve all see the images of devasting floods and the damage left behind by Hurricane Florence. As CSR professionals we can be proud of the rapid response by corporate donors. More than $15 million has been pledged in aid from companies large and small. The amount is expected to rise as more company contributions are reported. Here are 10 companies who are helping with hurricane relief by drawing on their organization’s strengths and responding in an authentic way that reflects their company culture.
Whether you are a corporation or a nonprofit you can reach new audiences on November 27 on this global day of giving by leveraging partnerships. According to DataKind’s 2017 #GivingTuesday Insight Report, as many as 63% of people who gave on #GivingTuesday only made donations on that day and not at other times.
Disaster philanthropy is gaining new importance within corporate social responsibility programs as part of a larger strategy rather than a short-term reaction. Companies recognize it is crucial to the economy to help communities rebound quickly from disasters and to directly support those employees affected. Following last year’s series of natural disasters, many companies are evaluating how they can respond more efficiently and effectively in the event of a disaster. Increasingly, companies are defining their specific role in response to disasters based on their expertise, products, people and resources.
Simply having a corporate volunteer program in place is not enough anymore to attract and retain Millennial and Gen Z employees. Volunteer programs need to be designed to promote leadership skills and enhance career trajectory. Skills-based volunteering is a great way to do both while increasing job satisfaction.
This year’s Giving USA data reports that “U.S. charities surged to an estimated $410.02 billion in 2017. Giving exceeded $400 billion in a single year for the first time, increasing 5.2 percent over the revised total of $389.64 contributed in 2016.”