Measurement was once an afterthought – a well-meaning, aspirational task on an annual plan. No longer, it has now become a must-have. An absolute necessity in order to clearly demonstrate programmatic effectiveness, fiscal accountability and deliver compelling messages through persuasive data points.
For REI, Cause Means “Leveling the Playing Field”
Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.
Take 5: David Hessekiel, President and Founder of Engage for Good
This week, For Momentum interviews David Hessekiel, President and Founder of Engage for Good (formerly Cause Marketing Forum). We ask […]
Take 5: Kaynan Rabino, Vice President of Vision Ventures, Ted Arison Family Foundation
We continue our new blog series, Take 5, with Kaynan Rabino of the Ted Arison Family Foundation. Designed to take the pulse of […]
Take 5: Colleen Finn Ridenhour of Habitat for Humanity International
We continue For Momentum’s new blog series, Take 5, with Colleen Finn Ridenhour of Habitat for Humanity International
Take 5: Chad Royal-Pascoe of Boys & Girls Clubs of America
For Momentum is launching a new blog feature designed to take the pulse of the cause community in an interview-style format. President and Founder Mollye Rhea shares an informal conversation with Chad Royal-Pascoe, asking five questions that will help you learn more about Boys & Girls Clubs of America, the philanthropy community and Chad.
Good Deeds Day is Changing the World
In 2007, American-Israeli businesswoman and philanthropist Shari Arison started a global movement with a simple idea: Do good. For over a decade, Good Deeds Day has united people from all walks of life, in all cultures, to do good deeds for the benefit of others and the planet. That means doing just about anything positive on Good Deeds Day, for another human being or for Mother Earth and all creatures great and small.
Top Five Takeaways from the 2017 P2P Forum Conference
I was fortunate to join more than 450 colleagues representing hundreds of health, education and social causes at the Peer-to-Peer Professional Forum Conference in Atlanta. We were there to learn best practices and network with our peers and clients, the people responsible for events that rely on peer-to-peer (P2P) fundraising. Those fundraisers could be the traditional walk/run/bike events, endurance events (e.g., marathons/triathlons), do-it-yourself (DIY) events or virtual events.
Help Wanted: Marketing Account Executive
As a result of continuing growth and market success, For Momentum is looking for an experienced full time Account Executive to support Account Management efforts for the agency. The position will support the Agency in building strong client relationships and delivering outstanding products and services. This position requires a results-oriented and resourceful team player with exceptional project management skills and meticulous attention to detail. A high-degree of oral and written communication with both internal and external stakeholders is required. Background working in the Cause Marketing/Cause Alliance/Social Impact field on behalf of an agency, company or national nonprofit is a plus.
Amplifying Citizen Engagement with Corporate Support
I’m inspired, and at times a bit overwhelmed, by the degree of citizen engagement I have witnessed in just the past few months. I have also been impressed by how companies are taking a stand and acting on behalf of important issues.
