For Momentum sponsored this year’s Best of the Best Halo award and wanted to know—and share—more about why this campaign has been so successful. We’re excited to give you a behind-the-scenes take from the team that brought the 100 Million Meals Challenge campaign to life.
Back-to-School Cause Campaigns Making the Grade
This year’s back to school season is paralleled with growing consumer interest around the ethical and social responsibility of brands selling back-to-school merchandise. Below, we’ve broken down some of the most creative back-to-school campaigns making the grade from brands that are giving back and are actively incorporating corporate social responsibility (CSR) into their marketing strategies.
Fundraising Strategy Development
For Momentum enhanced MBK’s sales materials by reviewing and updating key pieces. We bolstered the positioning of partnership opportunities by creating new materials and a master sales deck, outlining key partnership opportunities and activation ideas to engage potential partners.
Top Trends in Retail Cause Partnership
The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Sales Material Support
WWP approached For Momentum for a complete refresh. For Momentum embraced the challenge – crafting a compelling narrative that resonates with corporate audiences and fuels the WWP’s goal of expanding and diversifying its portfolio of corporate partners.
Consultative Sales Skills Training
The Arthritis Foundation hired For Momentum to deliver a two-day Consultative Sales Training (CST) workshop to nearly 100 employees. The group included a range of national development staff in corporate, major gifts, special events, and field leadership, including executive and associate directors.
Partnership Strategy Development
For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit
National MS Society invited For Momentum to develop a corporate partner toolkit including all elements a partner needs to activate a partnership with the National MS Society, with the goal of expanding and diversifying its portfolio of corporate partners.
Expanding Corporate Partnership through a Cause Marketing Campaign
HSUS invited For Momentum to provide strategic counsel and guidance to support the development and execution of a new cause marketing campaign with the goal of expanding HSUS corporate partnerships. The resulting More Than a Pet campaign focused on addressing inequities in pet ownership and giving everyone a fair chance at animal companionship while bringing in new corporate supporters.
Partnership Positioning: Crafting an Effective Pitch
By: Erika Ekdahl and Allison Basco For Momentum works with a wide range of nonprofits, from organizations just starting to […]
