As the year draws to a close, here are seven Social Impact trends in CSR that defined 2019 and what’s driving them.
One of the best ways to build a deep and lasting connection with donors is by creating cause-related experiences. These events bring the cause to life through storytelling and hands-on experiences which allow participants to feel the personal impact of a donation.
Your cause marketing strategy should include a visual identity that breaks through the clutter. The most memorable cause partnerships have a unique look that sets them apart and forges an emotional connection.
Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.
A new report recently released by Charities Aid Foundation of America (CAF America), a leader in international grantmaking, finds quality education as the leading issue mobilizing the largest amount of charitable funding toward the Sustainable Development Goals (SDG), and the only issue among the top five most supported SDGs in all nine global regions. The SDG Giving Landscape: An insight into philanthropic giving to the SDGs looks at giving toward the 17 universal goals and targets adopted in unanimity by all United Nations Member States in 2015. Corresponding with the upward trend in overall giving through CAF America (up 200% in 2019 from 2016), the report found giving impacted all 17 SDGs, indicating an overall commitment across individuals, corporations and foundations toward solving world issues.
Successful social impact strategies go beyond awareness and are designed to boost an organization’s overall mission – not just its brand identity. They serve as a solid framework and include clear business objectives and measurable outcomes. These strategies should be woven into the very fabric of a company and engage all stakeholders – top executives, employees, customers and supply chain partners.
Everyone can be a storyteller in the digital age. Organizations can use digital channels to let people in and have a voice in their mission. Millennials and Gen Z especially want to help drive change and not merely make a donation. Expanding your campaign into the real world via video, photos and real-time engagement can multiply impact.
As you enter the traditional Q4 planning season, this free and incredibly practical webinar sponsored by For Momentum will offer insights and inspiration for bigger, better, more exciting social impact campaigns in 2020 and beyond!
Building lasting cause partnerships requires more than compiling a database of cold prospects. Finding and keeping the right corporate partners for your nonprofit is about exploring beneath the surface and getting to genuinely know them.
With the right organization, team and position Millennials may find that an entry-level role is a great avenue for turning for-profit-experience into a growing nonprofit career. Nonprofits offer a unique opportunity to align work with personal values, interests and passions. Often, minterns are seeking a more meaningful work/life balance and career flexibility.