As Senior Vice President and Chief Marketing Officer at National 4-H Council, Artis Stevens is responsible for reinvigorating 4-H as a modern brand and thought leader. Artis’ leadership, creativity and mission-focused approach has enabled 4-H, the country’s largest youth development organization, to experience unprecedented growth in revenue and reach. Since joining National 4-H Council four years ago, the organization tripled revenue through alumni influence; increased Board giving 36X; and quadrupled the value of 4-H’s earned media coverage.
What’s next at the intersection of employee engagement and social impact? As we look ahead, let’s first consider some key takeaways from YourCause 2019 Industry Review. This research is based on data collected between January and December 2018…
A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
For the fourth year, the For Momentum team joined hundreds of fundraising professionals from across the country in attending the Peer-to-Peer Professional Forum Conference in New Orleans. We reconnected with old friends, made new connections, learned a lot, and ate a few (ok, more than a few) beignets. We were reminded again this year that the fundraising landscape is as dynamic and fast-paced as the world we live in every day. Even so, with the right diagnostic methods and some dedicated professionals (+your volunteers!), there’s still plenty that non-profit organizations can do to keep up with the speed of change:
The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.
Truth Initiative, the nonprofit organization behind the award-winning national youth tobacco prevention campaign, truth®, celebrates its 20th anniversary this year so it seemed like a good time to catch up with Christy Hartsell, vice president of corporate partnerships and co-marketing.While the youth smoking rate dropped to historic lows – today 5.4 percent (about 1.3 million) of American teens smoke – e-cigarettes may be turning back the clock on progress in the fight against tobacco and addicting a new generation to nicotine, with the Surgeon General declaring the rise in youth vaping an “epidemic” last year.
When people think of cause marketing, they picture companies selling directly to consumers with campaigns that raise money for charities at supermarkets, restaurants and retail stores. CSR isn’t just for B2C companies. B2B companies are discovering that investing in cause marketing can be an effective tool for them in today’s purpose-driven economy.More consumers and employees expect companies to take a leadership role in solving important social issues. There is a trend toward greater alignment between corporate giving and business priorities and strategies, including CSR.Research shows that companies that invest in corporate social responsibility tend to perform better financially. B2B companies are quickly jumping on board. 74% of B2Bs consider purpose to be relevant in business growth
The continued growth of live streaming platforms like Twitch and YouTube has opened up new opportunities for fundraising. Video gaming and eSports have become a global phenomenon. Millennials and Gen Z spend a great deal of time watching or broadcasting livestreaming events. Gaming for Good provides a major avenue for astute nonprofits who are willing to venture beyond the familiar world of runs, walks and bike rides to engage younger donors and participants in new and innovative ways.
In the first part of our feature with WomenHeart, we interviewed their team to learn more about their #HappyHeart campaign and partnerships that are helping them to have an even further impact on saving lives this month and beyond. In part two we interview WomenHeart Champion, Joe Ann Burgett, on what it means to be a survivor and mentor for other women diagnosed with heart disease.