According to 2018 partnership research conducted by For Momentum, employees now equal consumers (70%) when it comes to audiences that corporations consider when choosing a cause(s) to support (High Expectations – What Corporate Decision-Makers Want From Nonprofit Partners).
Key Insights: For Momentum’s 2019 Social Impact Partnership Sales Cycle Summary
Generating revenue through partnership sales is top of mind for nonprofits. For Momentum first conducted partnership decision-making sales cycle research in 2014. We felt it was time to once again survey those who are on the frontlines of cause partnership selling and learn which factors are most important in determining success or failure in 2019.
Stop By And Meet Us at the Engage for Good Conference!
For Momentum is excited to support the Engage for Good Conference as a Premiere Sponsor this year. Drop by our booth at the entrance of the main ballroom and meet the FM Team. You literally can’t miss us! We will be exhibiting our hot off the press 2019 Sales Cycle Partnership Research at our Thursday breakout session and at our booth. We would love to chat with you and share our insights from many of the top nonprofit sales leaders in the country.
Take 5: Artis Stevens, Senior Vice President & Chief Marketing Officer, National 4-H Council & Winner of the 2018 AMA Nonprofit Marketer of the Year Award
As Senior Vice President and Chief Marketing Officer at National 4-H Council, Artis Stevens is responsible for reinvigorating 4-H as a modern brand and thought leader. Artis’ leadership, creativity and mission-focused approach has enabled 4-H, the country’s largest youth development organization, to experience unprecedented growth in revenue and reach. Since joining National 4-H Council four years ago, the organization tripled revenue through alumni influence; increased Board giving 36X; and quadrupled the value of 4-H’s earned media coverage.
Trends Outlook: Employee Engagement and Social Impact
What’s next at the intersection of employee engagement and social impact? As we look ahead, let’s first consider some key takeaways from YourCause 2019 Industry Review. This research is based on data collected between January and December 2018…
Social Good Platforms Power Employee Engagement
A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.
Defining Corporate Social Responsibility and Why it Matters
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
Top Three Takeaways from the 2019 Peer-to-Peer Professional Forum Conference
For the fourth year, the For Momentum team joined hundreds of fundraising professionals from across the country in attending the Peer-to-Peer Professional Forum Conference in New Orleans. We reconnected with old friends, made new connections, learned a lot, and ate a few (ok, more than a few) beignets. We were reminded again this year that the fundraising landscape is as dynamic and fast-paced as the world we live in every day. Even so, with the right diagnostic methods and some dedicated professionals (+your volunteers!), there’s still plenty that non-profit organizations can do to keep up with the speed of change:
CARE USA Launches Inaugural Make #March4Women Campaign
The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.
Take 5: Christy Hartsell, Vice President, Corporate Partnerships & Co-Marketing | Truth Initiative
Truth Initiative, the nonprofit organization behind the award-winning national youth tobacco prevention campaign, truth®, celebrates its 20th anniversary this year so it seemed like a good time to catch up with Christy Hartsell, vice president of corporate partnerships and co-marketing.While the youth smoking rate dropped to historic lows – today 5.4 percent (about 1.3 million) of American teens smoke – e-cigarettes may be turning back the clock on progress in the fight against tobacco and addicting a new generation to nicotine, with the Surgeon General declaring the rise in youth vaping an “epidemic” last year.
