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Women’s History Month: Celebrating Campaigns that Uplift Women and Girls

March 5, 2024 Leave a Comment

Each year, the National Women’s History Alliance chooses a theme for Women’s History Month. The theme for 2023 was “Celebrating Women Who Tell Stories,” and we’ve highlighted some amazing campaigns that have done just that.

Filed Under: News Tagged With: Cause Campaigns, cause-marketing, Consumer Campaigns, CSR, Fundraising, International Women's Day, Social Impact, Womens History Month

How Consultative Sales Training Helps Nonprofits Strengthen Partnerships

February 26, 2024 Leave a Comment

For Momentum offers consultative sales training (CST) that is effective because it goes beyond theory. We walk in practitioners’ shoes every day. We’ve built effective prospecting and partnership discovery techniques over 20 years in providing services to nonprofit clients. Our training has been tried and tested across hundreds of workshop participants and their unique skill-building needs.

Filed Under: News Tagged With: Cause Partnership, cause-marketing, Sales Strategy, Sales training, team training, training

Cause Chat Interview with American Heart Association’s Alex Carson

February 12, 2024 Leave a Comment

Did you know that heart disease is the leading cause of death for both men and women in the United States? For American Heart Month this February, we talked with Alex Carson, National Sr. Corporate Relations Lead of the American Heart Association (AHA), to gain insights on how the AHA is raising awareness and funds toward improving heart health for all Americans.

Filed Under: News Tagged With: Cause Campaigns, Cause Chat, Cause MarketingCampaigns, CSR, Partnerships, Social Impact

2024 Planning: A Consolidated Social Impact Conference Calendar

January 22, 2024 Leave a Comment

By: Allison Basco Ready for a year of growth in both your cause partnerships and as a social impact practitioner? […]

Filed Under: News

2024 Social Impact Partnership Predictions: a Year of Change and Challenge

January 9, 2024 1 Comment

2024 is shaping up to be a pivotal year for social impact. With an election year on the horizon, mounting pressure on corporate social stances and a focus on local communities, several key cause partnership trends are unfolding.

Filed Under: News Tagged With: Cause Partnerships, Predictions, Social Impact, Social Impact Strategy

Our 2023 Top 10 Partnership Resources

December 11, 2023 Leave a Comment

We’re excited to reveal our For Momentum Top 10 Most Popular Partnership Resources, featuring the content that resonated most with YOU, our readers, in 2024.

From insightful social impact data to inspiring cause marketing campaigns and essential best practices, we hope this collection ignites a brilliant idea or delivers the data point you’ve been searching for.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, marketing data, Partnerships, Purpose, Social Impact, social impact data, Top ten, year in review

4 Secrets to Successful Holiday Campaigns

November 28, 2023 Leave a Comment

By: Allison Basco As the year draws to a close, the spirit of giving is at its peak. Nonprofits around […]

Filed Under: News

How 3 Nonprofits Are Helping Grieving Children

November 7, 2023 Leave a Comment

November marks Children’s Grief Awareness Month. Nonprofits play a vital role in helping people cope with grief and loss. Grief is a universal yet very personal emotion that we all experience. While it’s a normal and healthy reaction to loss, it can be especially difficult and overwhelming for children to process alone.
Nonprofits can be a lifeline for children and families who are grieving, helping them connect with others who understand what they’re going through and find the support they need to heal.

Filed Under: News Tagged With: cause-marketing, Children, Community support, CSR, Grief, Grief Awareness

How Nonprofits Can Optimize Corporate Partnership Teams

October 24, 2023 Leave a Comment

No matter the structure, we know that dedicated staffing and resources for corporate partnership stewardship plays a pivotal role in an organization’s ability to secure and steward corporate partners. In fact, in our benchmark study of 50 Best in Class cause campaigns, 84% of nonprofit organizations reported having a dedicated team involved in developing the cause campaign.

From over two decades of experience working with corporate partnership teams, we know that to achieve success in corporate partnerships, it is essential to establish a strong foundation, which involves creating a team structure filled with a variety of roles that best equips your organization to sign on and steward long-term corporate partners.

Take a look at this overview of the most common structures and team makeups to help guide you toward the right approach for your organization.

Filed Under: Cause Marketing Best Practices, News Tagged With: Cause Partnership, Fundraising, Nonprofits, Team Structure

New Fall 2023 Research: Corporate Insights

October 12, 2023 Leave a Comment

The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.

Filed Under: News Tagged With: Business for Good, Cause Campaigns, Cause Partnerships, cause-marketing, companies for good, data, development, Fundraising

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

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For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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