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Navigating the Partnership Shift: Key Insights from Our New Research Report

May 14, 2025 Leave a Comment

Our new report, The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations, delves deep into the strategic responses of seasoned corporate partnership professionals. This isn’t just another report outlining trends; it’s a vital snapshot of a sector in motion

Filed Under: Corporate Social Responsibility, News Tagged With: Cause Partnerships, cause-marketing, CSR, data, Partnerships for good, Social Impact, social impact data

Salute to Service: Nonprofits Supporting Veterans

November 11, 2024 Leave a Comment

By: Mollye Rhea On Veterans Day, we recognize the commitment that military veterans have made to our country. Unfortunately, our […]

Filed Under: News Tagged With: cause-marketing, CSR, development, Nonprofits, Partnerships, Veterans, Veterans Day

Partnership Strategy Development

July 31, 2024 Leave a Comment

For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.

Filed Under: Social Impact Partnership Case Studies Tagged With: best in class campaigns, Cause Campaigns, Cause Partnership, cause-marketing, Social Impact

Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit

July 31, 2024 Leave a Comment

National MS Society invited For Momentum to develop a corporate partner toolkit including all elements a partner needs to activate a partnership with the National MS Society, with the goal of expanding and diversifying its portfolio of corporate partners.

Filed Under: Social Impact Partnership Case Studies Tagged With: cause-marketing, development, Fundraising, Partnerships, Toolkits

Tech for Good Part III: Social Impact Reporting

June 17, 2024 Leave a Comment

Impact reporting is an integral part of cause partnerships. However, capturing and collecting data can be cumbersome for nonprofit organizations that are squeezed for resources. Enter tech that can help bridge the gaps and make communicating your impact to corporate partners easier.

Filed Under: News Tagged With: cause-marketing, Corporate Partners, CSR, data, impact reporting, Social Impact

More Than a Campaign: More Than a Pet Campaign fetches new sponsors for the Humane Society of the United States

April 15, 2024 Leave a Comment

The Humane Society of the United States (HSUS) engaged For Momentum to evaluate the potential for engaging more corporate partners in cause marketing. At its core, the HSUS is a program-oriented and advocacy-driven organization with a deeply engrained culture of fighting for animal welfare across a wide range of issues, from ending the cruelties of animal testing and puppy mills to promoting humane wildlife management and better treatment for farm animals. This commitment and the organization’s concrete outcomes for animals are rewarded by millions of passionate individual supporters and donors across all demographics. 

Filed Under: News Tagged With: Animal Rescue, Animals, Cause Partnership, cause-marketing, CSR, Fundraising, Purpose, Social Impact

Women’s History Month: Celebrating Campaigns that Uplift Women and Girls

March 5, 2024 Leave a Comment

Each year, the National Women’s History Alliance chooses a theme for Women’s History Month. The theme for 2023 was “Celebrating Women Who Tell Stories,” and we’ve highlighted some amazing campaigns that have done just that.

Filed Under: News Tagged With: Cause Campaigns, cause-marketing, Consumer Campaigns, CSR, Fundraising, International Women's Day, Social Impact, Womens History Month

How Consultative Sales Training Helps Nonprofits Strengthen Partnerships

February 26, 2024 Leave a Comment

For Momentum offers consultative sales training (CST) that is effective because it goes beyond theory. We walk in practitioners’ shoes every day. We’ve built effective prospecting and partnership discovery techniques over 20 years in providing services to nonprofit clients. Our training has been tried and tested across hundreds of workshop participants and their unique skill-building needs.

Filed Under: News Tagged With: Cause Partnership, cause-marketing, Sales Strategy, Sales training, team training, training

Our 2023 Top 10 Partnership Resources

December 11, 2023 Leave a Comment

We’re excited to reveal our For Momentum Top 10 Most Popular Partnership Resources, featuring the content that resonated most with YOU, our readers, in 2024.

From insightful social impact data to inspiring cause marketing campaigns and essential best practices, we hope this collection ignites a brilliant idea or delivers the data point you’ve been searching for.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, marketing data, Partnerships, Purpose, Social Impact, social impact data, Top ten, year in review

How 3 Nonprofits Are Helping Grieving Children

November 7, 2023 Leave a Comment

November marks Children’s Grief Awareness Month. Nonprofits play a vital role in helping people cope with grief and loss. Grief is a universal yet very personal emotion that we all experience. While it’s a normal and healthy reaction to loss, it can be especially difficult and overwhelming for children to process alone.
Nonprofits can be a lifeline for children and families who are grieving, helping them connect with others who understand what they’re going through and find the support they need to heal.

Filed Under: News Tagged With: cause-marketing, Children, Community support, CSR, Grief, Grief Awareness

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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