For Momentum offers consultative sales training (CST) that is effective because it goes beyond theory. We walk in practitioners’ shoes every day. We’ve built effective prospecting and partnership discovery techniques over 20 years in providing services to nonprofit clients. Our training has been tried and tested across hundreds of workshop participants and their unique skill-building needs.
Our 2023 Top 10 Partnership Resources
We’re excited to reveal our For Momentum Top 10 Most Popular Partnership Resources, featuring the content that resonated most with YOU, our readers, in 2024.
From insightful social impact data to inspiring cause marketing campaigns and essential best practices, we hope this collection ignites a brilliant idea or delivers the data point you’ve been searching for.
How 3 Nonprofits Are Helping Grieving Children
November marks Children’s Grief Awareness Month. Nonprofits play a vital role in helping people cope with grief and loss. Grief is a universal yet very personal emotion that we all experience. While it’s a normal and healthy reaction to loss, it can be especially difficult and overwhelming for children to process alone.
Nonprofits can be a lifeline for children and families who are grieving, helping them connect with others who understand what they’re going through and find the support they need to heal.
New Fall 2023 Research: Corporate Insights
The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.
Back-to-school, back to cause: campaigns at the head of the class
Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.
Four creative partnerships redefining cause marketing
Are you reaching beyond the “tried and true”? Companies have long embraced donating a percentage of product sales to nonprofits and encouraging customers to do the same at the register. But they are increasingly looking to nonprofits for fresh ideas to engage their customers and communities. Only 40% of the CSR leaders we surveyed said that nonprofits were doing a good job at bringing unique opportunities to them. Check out four partnerships that are refreshingly creative.
Back to school, back to cause campaigns
Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.
Take a look at some of the B2S campaigns we see getting it right this year.
Why nonprofits should care about NFTs – Part I
NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.
Black History Month: Top 5 cause campaigns we’re watching
Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity, and Black culture and Black-owned brands.
2022 planning: a consolidated social impact conference schedule
After another year of almost entirely virtual events, we’re glad to see most 2022 cause marketing, corporate social responsibility, and social impact conferences returning to in-person venues. Some events will be a hybrid experience, and a handful will remain remote. Take a look at our top picks so far and get details on the logistics.
