The Humane Society of the United States (HSUS) engaged For Momentum to evaluate the potential for engaging more corporate partners in cause marketing. At its core, the HSUS is a program-oriented and advocacy-driven organization with a deeply engrained culture of fighting for animal welfare across a wide range of issues, from ending the cruelties of animal testing and puppy mills to promoting humane wildlife management and better treatment for farm animals. This commitment and the organization’s concrete outcomes for animals are rewarded by millions of passionate individual supporters and donors across all demographics.
Tech for Good Part I: Digital Tools for Finding and Managing Corporate Partnerships
By: Ashley Byars In today’s world, technology plays a vital role in every aspect of life, and fundraising and relationship […]
Women’s History Month: Celebrating Campaigns that Uplift Women and Girls
Each year, the National Women’s History Alliance chooses a theme for Women’s History Month. The theme for 2023 was “Celebrating Women Who Tell Stories,” and we’ve highlighted some amazing campaigns that have done just that.
Cause Chat Interview with American Heart Association’s Alex Carson
Did you know that heart disease is the leading cause of death for both men and women in the United States? For American Heart Month this February, we talked with Alex Carson, National Sr. Corporate Relations Lead of the American Heart Association (AHA), to gain insights on how the AHA is raising awareness and funds toward improving heart health for all Americans.
How 3 Nonprofits Are Helping Grieving Children
November marks Children’s Grief Awareness Month. Nonprofits play a vital role in helping people cope with grief and loss. Grief is a universal yet very personal emotion that we all experience. While it’s a normal and healthy reaction to loss, it can be especially difficult and overwhelming for children to process alone.
Nonprofits can be a lifeline for children and families who are grieving, helping them connect with others who understand what they’re going through and find the support they need to heal.
National and local partnerships help Maui residents recover
Corporations and nonprofits of all kinds are stepping forward to help people affected by the wildfires in Maui recover. From funding response teams to supplying food, there is so much good going around. See how you can contribute.
Best of the Best Halo Award: Cheers to Dunkin’ and the Power of Partnerships
At the 2023 annual Engage for Good Conference on May 21, Dunkin’ and the Dunkin’ Joy in Childhood Foundation’s 2022 Iced Coffee Day campaign won the Gold Halo Award for the Best Consumer-Activated Corporate Donation Initiative and the Best of the Best Halo Award for demonstrating best practices in social impact engagement. For Momentum is proud to sponsor this award each year to shine a light on the incredible work happening in social impact.
Cause Chat with Chad Hartman of Boys & Girls Clubs of America
As the National Vice President of Corporate Partnerships and Engagement, Chad Hartman manages the Corporate and Cause Partnership program and all special events, including Summit for America’s Youth, Youth of the Year, Golf tournaments and various other fundraising events throughout the year.We talked with Chad to learn more about: What inspired Chad to work in cause, current focus areas for BGCA corporate partners, and Chad’s take on the biggest opportunities and challenges for the future of corporate partnerships.
The case for AI in cause marketing
Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes
Landing Corporate Partners Part 3: Close the Deal
We began this series with strategies for identifying prospective corporate partners to amplify your resources and advance your mission. In part two, we discussed how to ensure a successful first meeting with a potential corporate partner and follow up after the initial conversation. Now, let’s focus on how to close the deal and turn your prospects into long-term partners.
