AI is rapidly shifting from a new part of an operational technology stack to a core driver of corporate social responsibility (CSR) and social sector innovation. Forward-thinking brands and nonprofits are moving well beyond basic efficiency gains and using AI for real-time disaster logistics, predictive campaign analytics and optimized grant matching.
Partnership Check-Ins: How to Evaluate Impact, Innovate and Lock in Renewal Success
Partnership renewals are a vital component of a healthy corporate revenue projection. So, why wait for the end of the year to ask, “How did we do?” Too many nonprofit organizations treat corporate partnership renewals as seasonal transactions rather than year-round, strategic collaborations. A structured check-in provides a chance to share impact metrics, course-correct underperforming activations, align on upcoming business goals and set the stage for seamless renewals.
Making the Grade: How Corporate & Nonprofit Partnerships Support Youth This Back-to-School Season
By: Allison Basco As familiar commercials for pencils, binders, and fresh clothes roll across screens, it is a clear reminder […]
Beyond the Pink Ribbons: The Partnerships Making a Real Impact This Breast Cancer Awareness Month
October arrives, and with it, a wave of pink. From grocery aisles to fashion runways, the color becomes ubiquitous, signaling Breast Cancer Awareness Month. It’s a vital time for impact, bringing critical attention and much-needed funds to a disease that affects millions. Yet, amid the flurry of pink products and promotions, a question often arises: Is this just “pinkwashing,” a marketing ploy disguised as philanthropy?
While some campaigns may be superficial, many companies are committed to making a genuine, tangible difference. They go beyond simply turning their logo pink, offering transparent donations, long-standing commitments, and support for various research and patient needs.
This month, we shine a spotlight on four ways brands are leading the way in their partnership campaigns support meaningful change in breast cancer awareness.
Leveraging Events in Corporate Partnerships
Our recent research shows that one of the ways corporate decision makers measure the success of their partnerships with nonprofits is through event sponsorship or involvement. In 2025, 63% of CSR survey respondents ranked event sponsorship/involvement as important, up 28% from our 2022 survey.
Top 3 trends shaping employee engagement initiatives
Employee engagement has become the most universal type of nonprofit/corporate partnership activity, with 90% of companies supporting it. Understand what employees want, why companies are listening, and ways nonprofits can take the lead.
