By: Allison Basco As familiar commercials for pencils, binders, and fresh clothes roll across screens, it is a clear reminder […]
Beyond the Pink Ribbons: The Partnerships Making a Real Impact This Breast Cancer Awareness Month
October arrives, and with it, a wave of pink. From grocery aisles to fashion runways, the color becomes ubiquitous, signaling Breast Cancer Awareness Month. It’s a vital time for impact, bringing critical attention and much-needed funds to a disease that affects millions. Yet, amid the flurry of pink products and promotions, a question often arises: Is this just “pinkwashing,” a marketing ploy disguised as philanthropy?
While some campaigns may be superficial, many companies are committed to making a genuine, tangible difference. They go beyond simply turning their logo pink, offering transparent donations, long-standing commitments, and support for various research and patient needs.
This month, we shine a spotlight on four ways brands are leading the way in their partnership campaigns support meaningful change in breast cancer awareness.
Leveraging Events in Corporate Partnerships
Our recent research shows that one of the ways corporate decision makers measure the success of their partnerships with nonprofits is through event sponsorship or involvement. In 2025, 63% of CSR survey respondents ranked event sponsorship/involvement as important, up 28% from our 2022 survey.
Top 3 trends shaping employee engagement initiatives
Employee engagement has become the most universal type of nonprofit/corporate partnership activity, with 90% of companies supporting it. Understand what employees want, why companies are listening, and ways nonprofits can take the lead.
