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Best in Class Cause Marketing Activations

November 23, 2020 Leave a Comment

Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.

Filed Under: News Tagged With: Best in Class Cause Campaigns, cause-marketing, Corporate Partnerships, Social Impact, Social Media

Back-to-School 2020: Brands Using Social Good to Meet the Moment

September 23, 2020 Leave a Comment

As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.

Filed Under: News Tagged With: back-to-school, Brands Taking Stands, Cause Campaigns, Cause Partnerships, Social Impact

Awesome Social Impact Conferences – Updated Fall 2020 Edition

August 24, 2020 Leave a Comment

Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.

Filed Under: News Tagged With: Conferences, Nonprofit Tech, Nonprofits, Social Impact

A 2020 Social Impact Mid-Year Review

July 16, 2020 Leave a Comment

Invest in deeper integrations in partnership work. Consumers today, especially Gen Z and Millennials, want to see true connections and meaningful impact beyond one-time campaigns. Causes and companies will need to work harder than ever before to ensure cause efforts are ‘authentigrated’ by all partners and not at risk of being seen as cause-jacked promotional stunts.

Filed Under: News Tagged With: Authentigration, CSR, Mission Alignment, Social Impact

Companies Find Unique Ways to Answer Consumer and Employee Demands for Authentigrated Action

June 18, 2020 Leave a Comment

The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.

Filed Under: Cause Marketing Trends, Corporate Social Responsibility, Employee Engagement, News Tagged With: Authentigrated, Core Values, CSR, Employee Engagement, Social Impact, Virtual Volunteering

Home is the Key: Habitat for Humanity Shines Light on Affordable Housing with Multi-partner Cause Campaign

April 9, 2020 Leave a Comment

Recent events have only emphasized how a safe and secure home can make all the difference. Owning a Habitat home offers hope for more families every day.  Please join the campaign by sharing your support using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey.

Filed Under: News Tagged With: Affordable housing, Cause Campaign, cause-marketing, Signature Campaigns, Social Impact

COVID-19 Resource Page for Cause Partnership Pros

March 30, 2020 Leave a Comment

A COVID-19 resource roundup for Cause Partnership Professionals

Filed Under: News Tagged With: Cause Marketing Resources, CORONA virus, COVID-19, CSR, Social Impact

Tie Core Values to Partner Relationships to Create Business Value

March 12, 2020 Leave a Comment

Companies with strong cultures and core values tied to partnerships tend to perform better. It’s not surprising that many of the companies with the best CSR reputations also make up the Fortune 100 – Disney is an excellent example. Companies that demonstrate their genuine commitment by using their products, services and profits to make a lasting impact will experience greater employee and customer loyalty.

Filed Under: News Tagged With: cause-marketing, Companies Standing Up, Core Values, CSR, Social Impact

CARE’s International Women’s Day Campaign Rallies Americans to Help Make All #WomenEqual

March 5, 2020 Leave a Comment

For Momentum is proud to have been an advisor on this campaign and helped to form a new partnership between Cynthia Rowley and CARE.  Both brands are women-focused and share philosophies around giving women inspirational choices.  For IWD 2020, Cynthia Rowley will donate 15 percent of sales from a special selection of products to benefit CARE’s mission and women’s empowerment efforts.

Filed Under: News Tagged With: Cause Campaigns, Cause Partnerships, Corporate Partners, CSR, International Women's Day, Social Impact

Social Impact Refresher Courses for Your Team

February 5, 2020 Leave a Comment

Need a social impact refresher to start off your 2020 planning with a bang? Check out our two upcoming February 18th webinars For Business Only: Social Impact Partnership Refresher Course and For Nonprofits Only: Corporate Alliance Refresher Course. 

Filed Under: News Tagged With: CSR, Education, Nonprofits, Social Impact, Webinars

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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