For Earth Day and Earth Month this year, we’re seeing many corporate partners rally around one of these four themes: marine life conservation, clean water, reforestation, or food security. We believe this focused approach gives cause marketing campaigns an advantage in a crowded space with audiences looking for clear choices. Take a look at our picks for stand-out campaigns in each area of concentration.
For Earth Month: a special interview with the Project Scientist founder driving STEM education for girls
For Momentum sat down with Sandy Marshall, Founder and CEO of Project Scientist, to understand how she’s working with corporate partners to help the next generation of girls and women protect our planet through Science, Technology, Engineering and Math (STEM) education. Take a look at our questions, Sandy’s answers and new insights in the STEM space.
Major shifts in peer-to-peer (P2P) fundraising raise big questions
If we’ve learned anything from the last two years, a key to success is the ability to change strategies quickly when circumstances require. Nowhere was that more evident than with events pivoting from in person to digital. Even though we can meet in person and have personal connections again, the virtual scene is here to stay.
We see four key questions popping up from social impact pros in the P2P space. Take a look at our answers.
3 Cause Campaigns Championing Women
As a woman-owned and women-led social impact agency, we’re proud to celebrate Women’s History Month and International Women’s Day. This year is especially important in bringing to light the worldwide women’s issues stemming from the pandemic, including impacts on employment, education and safety. We’re especially inspired by these ongoing partnerships rising to the challenges.
Black History Month: Top 5 cause campaigns we’re watching
Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity, and Black culture and Black-owned brands.
3 ways investing in purpose is good business for B2B
Corporate Social Responsibility (CSR) is a business value that can no longer be ignored. We know CSR strategy can help a company’s outward image with consumers, but as we continue to see the future of work evolve, CSR is also improving company culture and creating a differentiator for B2B partnerships. In fact, 86% of B2B professionals say purpose is important to their business. We’ve been seeing this play out in three main ways.
3 cause partnership trends to watch in the year ahead
From shareholders to employees, stakeholder expectations for companies to be a force for good in communities continues to rise. This is causing an urgent need for purpose to become fully embedded throughout a company’s DNA. Take a look at three trends we see taking shape for 2022.
2022 planning: a consolidated social impact conference schedule
After another year of almost entirely virtual events, we’re glad to see most 2022 cause marketing, corporate social responsibility, and social impact conferences returning to in-person venues. Some events will be a hybrid experience, and a handful will remain remote. Take a look at our top picks so far and get details on the logistics.
Cause partnerships bring joy with impact this holiday season
Twinkling lights, wrapped gifts, and the scent of peppermint mean the holidays are right around the corner. With the shopping rush comes one of the most important times of fundraising for nonprofits. In fact, nearly one third (30%) of annual giving occurs in December.
Corporate partnerships are an important way nonprofits reach their year-end giving goals. They also serve as a major brand awareness opportunity for corporate partners. We’re seeing some outstanding creativity in campaigns this year. Take a look at some of our favorites.
The data behind timely social impact topics (part III): Diversity, equity and inclusion (DEI)
DEI has topped the corporate purpose agenda for the last 18 months as stakeholders are increasingly holding companies accountable for their policies and actions. Partnerships can not only help companies avoid common mistakes and connect companies to the communities most underserved, but they can also help nonprofits extend their own DEI resources with further support.
