In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
Sports and Cause Marketing Running Up the Scoreboard Part 1: Traditional and Esports Campaigns
Over the last year, we’ve seen sustained and innovative engagement in social impact and cause across all aspects of sports and video gaming, including esports, the international professional competitions experiencing explosive growth driven by its young adult audience. Take a look at some recent traditional and esports cause marketing campaigns changing the game.
Top 3 Ways Engaging Employees in Cause Partnerships Benefits Companies and Nonprofit Partners
When companies provide employees with a variety of options for their direct involvement in corporate social responsibility initiatives, they have an even greater opportunity to positively affect engagement. 75% of companies offering giving and volunteering have two times more employee engagement than companies only offering giving or only offering volunteering.
Why the World Is Revolving Around Earth Day
This year’s Earth Day theme is “Restore the Earth”, and many cause marketing campaigns have been highlighting their sustainability efforts through month-long campaigns. Here are a few standouts.
The Shared Core Value Triad: Connecting Nonprofits to Corporations to Individuals
Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.
Spotlight on Celebrating Women in March: 5 Social Impact Campaigns to Watch
We are pleased to see many campaigns celebrating Women’s History Month and March 8 International Women’s Day striving to address the effects of COVID-19 and positively impact gender inequality and economic disparities. We also pause this month to acknowledge and support March 24th as Women’s Equal Pay Day. This day symbolizes how far women must work into the year to earn what men did the previous year. Take a moment to learn more about how these dedicated months and days came to be and the ways nonprofits and corporate partners are making the most of the platform.
Peer-to-Peer Advice for Best in Class Cause Campaigns in 2021
In part three of our blog series, we shared the top cause marketing activations used in Best in Class (BIC) Cause Campaigns from our 2020 survey results. Now, we re-visit the expert insights we captured across four fundamental considerations: emerging technology, relationships, impact and alignment and strategy. Use them for inspiration in building your own best in class cause campaign.
Celebrating DEI Beyond February—5 Social Impact Initiatives
We continue to see many companies make candid DEI statements and take tangible actions toward racial justice that go beyond a simple statement or hollow tweet celebrating Black History Month. As we predicted, authentic, purpose-driven partnerships that are integrated into company culture throughout the year are key to impact in 2021. And, it is clear racial injustice will remain one of the important issues.
Super Bowl 2021 and Social Impact: Did the Ads Go Big or Go Home?
By: Lucy Spratlin If you’re like us, you really missed the watercooler conversation about the Super Bowl ads this year. […]
2021 Must-Attend Social Impact Conferences
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
