What does the most recent social impact data suggest about trends in cause and purpose-based partnerships for the year ahead? Come learn about the latest developments in Social Impact, CSR, ESG, DEI and Employee Engagement! Each year For Momentum compiles industry data into an easy-to-use compendium to capture the most updated and impactful information that cause practitioners need to be considering. In this September 14 webinar, you’ll get a first look at the latest data and will hear expert practitioners share their perspectives on must-watch trends and how they are impacting their partnerships and planning.
How back-to-school shopping trends shift campaigns: Part II
In Part 1 of our blog series, we shared a few general marketplace trends influencing this year’s back-to-school cause marketing campaigns. These include back-to-school shoppers staying online and partnerships that address the affordability gap for consumers and teachers. Next, we explore how five organizations are excelling at staying on trend with preferences and needs.
How back-to-school shopping trends shift campaigns: Part I
With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.
Respond to Challenging Cause Partnership Dynamics with Stronger Internal Collaboration
By: Michele Egan For both corporations and nonprofits, current cause partnership dynamics continue to be challenging, often including too much work […]
Midyear Update: 2021 Must-Attend Social Impact Conferences
By: Avi Mayerhoff Many of our favorite conferences went virtual during the first half of the year. Although we missed […]
Meet the 2021 Best of the Best Halo Award Winners: The Trevor Project and Google.org
For the past two years, For Momentum has been honored to sponsor the Best of the Best Halo award at the annual Engage For Good (EFG) conference which took place virtually May 25–27, 2021. This year, judges selected an inspiring high-impact partnership, Leveraging AI To Save Young LGBTQ Lives: The Trevor Project and Google, as the clear overall winner of the Best of the Best Halo award. I was honored to present the award to representatives of the partnership who were integral to this collaboration which aligned cause and corporate so successfully
Sports and Cause Marketing Running Up the Scoreboard Part 2: Social Justice and Sports Partnerships
In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
Sports and Cause Marketing Running Up the Scoreboard Part 1: Traditional and Esports Campaigns
Over the last year, we’ve seen sustained and innovative engagement in social impact and cause across all aspects of sports and video gaming, including esports, the international professional competitions experiencing explosive growth driven by its young adult audience. Take a look at some recent traditional and esports cause marketing campaigns changing the game.
Top 3 Ways Engaging Employees in Cause Partnerships Benefits Companies and Nonprofit Partners
When companies provide employees with a variety of options for their direct involvement in corporate social responsibility initiatives, they have an even greater opportunity to positively affect engagement. 75% of companies offering giving and volunteering have two times more employee engagement than companies only offering giving or only offering volunteering.
Why the World Is Revolving Around Earth Day
This year’s Earth Day theme is “Restore the Earth”, and many cause marketing campaigns have been highlighting their sustainability efforts through month-long campaigns. Here are a few standouts.
