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Key Research Findings—Next Level Partnerships|Part I

June 23, 2022 Leave a Comment

We’ve tracked corporate partnership trends for more than a decade and over the last year, we’ve seen that stakeholders have higher expectations of companies and their cause platforms across the board. Let’s dive into key learnings, including how corporate partnership decision makers are reacting to increased pressures and the motivations behind their decision making.

Filed Under: News Tagged With: Cause Campaign, Cause Partnerships, Corporate Philanthropy, CSR, Employee Engagement, Research, Social Impact

Defining Corporate Social Responsibility and Why it Matters

March 26, 2019 Leave a Comment

Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.

Filed Under: News Tagged With: Corporate Citizenship, Corporate Philanthropy, Corporate Social Responsibility, CSR, Social Impact

Three Factors to Consider in Your 2019 Corporate Partnership Planning

October 16, 2018 Leave a Comment

Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.

Filed Under: News Tagged With: Cause Partnerships, Cause Research, Corporate Philanthropy, Corporate Social Responsibility, CSR

Take 5: Jo Ann Herold, Chief Marketing Officer, HoneyBaked Ham

May 11, 2018 Leave a Comment

Who doesn’t love HoneyBaked Ham? In addition to serving up delicious food, philanthropy takes a top spot on the company’s menu. As Chief Marketing Officer of HoneyBaked Ham, Jo Ann Herold champions the brand and its CSR efforts.

Filed Under: News Tagged With: Corporate Citizens, Corporate Philanthropy, CSR, Take 5

Companies Standing Up: Technology Leader, Kabbage, Acts to Prevent Future School Shootings

March 28, 2018 Leave a Comment

Kabbage announced in early March that in addition to the ban on financing gun sellers, the executive team would support their employees walking out, and make a donation to the Marjory Stoneman Douglas Victims’ Fund. 

Filed Under: News Tagged With: Companies Standing Up, Corporate Philanthropy, CSR, Employee Engagement

Adding Corporate Partnerships to Your Peer-to-Peer Fundraising Formula

January 18, 2018 Leave a Comment

As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?

Filed Under: Corporate Social Responsibility, Employee Engagement, News Tagged With: Corporate Philanthropy, Corporate Social Responsibility, CSR, P2P

New Year, New Trends: Top Atlanta CSR Professionals Weigh-in on 2018 Corporate Philanthropy Trends

January 4, 2018 Leave a Comment

In order to get a better picture into what might happen in corporate philanthropy trends in 2018, what better way to find out then to ask a few of the experts? As an Atlanta-based company, we asked some of our neighboring companies with incredible CSR programs and experience for their foresight into the trends that will evolve this year. We asked each expert to “look into your crystal ball, what will be the biggest corporate philanthropy trend in 2018?” 

Filed Under: News Tagged With: 2018 Trends, Corporate Philanthropy, Corporate Social Responsibility, CSR, Social Impact

Five New Year’s Resolutions to Refresh Your CSR Programs

December 12, 2017 Leave a Comment

There are five resolutions CSR professionals can review to determine the health of their CSR programs and refresh them where necessary:

Filed Under: News Tagged With: Corporate Philanthropy, CSR, Nonprofits, Planning

Beyond Giving Season: How Children’s Hospitals Can Engage Corporations All Year

November 15, 2017 Leave a Comment

Look inside our Trends Snapshot:Corporate Giving & Children’s Hospitals for more ways that children’s hospitals can tap into corporate networks to expand their fundraising efforts all year long.

Filed Under: News Tagged With: Children's Hospitals, Corporate Philanthropy, Fundraising, Nonprofits

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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