Effective media strategies are essential for boosting awareness, engagement, and success in cause marketing campaigns, but nonprofits are competing for more than just funding and share of voice among the nonprofit sector. Social enterprises, social media and crowdfunding platforms offer consumers more ways to support causes and social issues, making it harder for nonprofits to stand out in a fragmented media landscape. Integrating earned and paid media and media partnerships into your campaign strategy can help create the surround sound your organization needs to break through the clutter.
Cause Chat: How the Feeding America and Hy-Vee 100 Million Meals Challenge Campaign Got Ahead of an Ambitious Goal
For Momentum sponsored this year’s Best of the Best Halo award and wanted to know—and share—more about why this campaign has been so successful. We’re excited to give you a behind-the-scenes take from the team that brought the 100 Million Meals Challenge campaign to life.
Back-to-School Cause Campaigns Making the Grade
This year’s back to school season is paralleled with growing consumer interest around the ethical and social responsibility of brands selling back-to-school merchandise. Below, we’ve broken down some of the most creative back-to-school campaigns making the grade from brands that are giving back and are actively incorporating corporate social responsibility (CSR) into their marketing strategies.
Top Trends in Retail Cause Partnership
The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Partnership Strategy Development
For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Tech for Good Part III: Social Impact Reporting
Impact reporting is an integral part of cause partnerships. However, capturing and collecting data can be cumbersome for nonprofit organizations that are squeezed for resources. Enter tech that can help bridge the gaps and make communicating your impact to corporate partners easier.
Social Impact Trends 2024: A Data-Driven Look
For Momentum’s 2024 Social Impact Stats includes data sourced from more than 75 industry studies. It features insights to help practitioners better understand and adapt to trends in the social impact landscape and provides perspectives from consumer, employee and corporate decision-makers.
More Than a Campaign: More Than a Pet Campaign fetches new sponsors for the Humane Society of the United States
The Humane Society of the United States (HSUS) engaged For Momentum to evaluate the potential for engaging more corporate partners in cause marketing. At its core, the HSUS is a program-oriented and advocacy-driven organization with a deeply engrained culture of fighting for animal welfare across a wide range of issues, from ending the cruelties of animal testing and puppy mills to promoting humane wildlife management and better treatment for farm animals. This commitment and the organization’s concrete outcomes for animals are rewarded by millions of passionate individual supporters and donors across all demographics.
Women’s History Month: Celebrating Campaigns that Uplift Women and Girls
Each year, the National Women’s History Alliance chooses a theme for Women’s History Month. The theme for 2023 was “Celebrating Women Who Tell Stories,” and we’ve highlighted some amazing campaigns that have done just that.
Cause Chat Interview with American Heart Association’s Alex Carson
Did you know that heart disease is the leading cause of death for both men and women in the United States? For American Heart Month this February, we talked with Alex Carson, National Sr. Corporate Relations Lead of the American Heart Association (AHA), to gain insights on how the AHA is raising awareness and funds toward improving heart health for all Americans.
